Jingtang
Time-Honored BrandJingtang · Beijing · Founded
Jingtang, a renowned Beijing liquor brand, inherits ancient brewing techniques and embodies the essence of Beijing's culture. With a rich history and exceptional quality, it offers a taste of the capital's timeless charm.
Brand Story
Originating in Beijing, Jingtang's history traces back to the Ming and Qing dynasties when the city, as the imperial capital, boasted a thriving brewing industry. Jingtang inherited imperial brewing techniques and integrated folk wisdom, gradually developing its unique style. Historical records indicate that during the Qianlong reign (1736-1795) of the Qing Dynasty, the predecessor of Jingtang was already famous in the capital, using selected sorghum and wheat and traditional solid-state fermentation to produce mellow, lingering spirits. During the Republic of China era (1912-1949), Jingtang expanded and became one of Beijing's renowned liquors. After the founding of New China, the brand was preserved and developed, and its brewing technique was listed as a Beijing intangible cultural heritage. Jingtang is not just a liquor; it is a carrier of Beijing culture, embodying the memories and sentiments of old Beijing, with its aroma containing the charm of the capital and the depth of history.
“Jingtang, savor the essence of Beijing”
Signature Products
A classic Erguotou, clear and pure in fragrance, with a crisp and refreshing taste and a lingering finish. A staple on Beijing dining tables. (50-200 RMB)
A well-aged liquor with a mellow body and rich aroma, ideal for banquets and collection, showcasing Jingtang's brewing mastery. (100-500 RMB)
A premium series crafted with ancient methods, featuring a smooth and soft taste and elegant packaging, reflecting imperial grandeur and modern quality. (300-1000 RMB)
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Jingtang's brewing technique, passed down for over a century, adheres to traditional solid-state fermentation using sorghum and wheat, refined through multiple processes. The craft emphasizes the harmonious unity of 'water, starter, grain, and cellar,' resulting in a unique style that balances fragrance and richness. Jingtang culture integrates Beijing's regional characteristics with the essence of liquor culture, making it an important representative of Beijing's cultural heritage. Its brewing technique has been listed as a Beijing intangible cultural heritage, reflecting a commitment to preserving and innovating traditional craftsmanship.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jingtang founded?
Jingtang was founded in null, originating in Beijing, Beijing, primarily in the Liquor & Spirits field.
What is the signature product of Jingtang?
Its signature product is Jingtang Erguotou. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: