Jingyanggang
Time-Honored BrandJingyanggang · Shandong · Founded
Originating from Yanggu County, Shandong Province, Jingyanggang liquor is steeped in the legendary tale of Wu Song, a hero from the classic novel Water Margin, who famously downed eighteen bowls of this potent brew before slaying a tiger. This historic brand embodies the rich drinking culture of the Water Margin and stands as a proud representative of Shandong's liquor heritage.
Brand Story
Jingyanggang liquor traces its roots to Yanggu County, Shandong, with a history dating back to the Northern Song Dynasty (960-1127 AD). According to the classic novel Water Margin, the hero Wu Song consumed eighteen bowls of local liquor at Jingyang Ridge before famously slaying a tiger, catapulting the region's brew to fame. During the Ming and Qing dynasties (1368-1911), Yanggu's distilling industry flourished, with local workshops refining traditional techniques to develop a distinctive style. In the mid-20th century, the county consolidated its distilling resources to establish a state-owned distillery, reviving the Jingyanggang brand. Drawing on the Water Margin culture, the distillery weaves the tale of Wu Song's heroism into its identity, becoming a leading representative of Shandong's liquors. Jingyanggang liquor carries the essence of Qilu's drinking culture and heroic legends, serving as a tangible vessel of Water Margin heritage.
“On Jingyang Ridge, the hero's liquor fragrance lingers.”
Signature Products
Made from sorghum and wheat, this traditional solid-state fermented liquor boasts a rich cellar aroma and a mellow, full-bodied taste. (50-300 RMB)
Commemorating the legendary tale of Wu Song, this liquor features packaging inspired by the Water Margin, with a smooth texture and a lingering finish. (80-500 RMB)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Jingyanggang liquor is crafted using time-honored techniques, including the traditional 'Old Five Steaming' method, fermentation in mud pits, selective distillation, and extended aging. Its culture is deeply rooted in the Water Margin legend, infusing the spirit of heroism into every drop, reflecting the bold and profound character of Qilu's drinking traditions.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jingyanggang founded?
Jingyanggang was founded in null, originating in Shandong, Shandong, primarily in the Liquor & Spirits field.
What is the signature product of Jingyanggang?
Its signature product is Jingyanggang Nongxiang Baijiu. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: