Jinjin
Time-Honored BrandJinjin · Jiangsu · Founded
Jinjin is a time-honored food brand from Jiangsu, renowned for its traditional pastries that capture the essence of Jiangnan flavors. With a history dating back to the Qing Dynasty, the brand has preserved ancient techniques and craftsmanship, offering delicacies like Suzhou-style mooncakes and osmanthus cloud cakes. Each bite reflects a legacy of culinary excellence and cultural heritage.
Brand Story
Jinjin's roots trace back to the mid-Qing Dynasty in the Jiangsu region, with local records indicating that as early as the Jiaqing period (1796-1820), pastry workshops in Suzhou were handcrafting tea snacks that gradually developed a distinctive flavor. The brand name 'Jinjin' derives from the Chinese idiom 'jinjin youwei,' meaning 'delicious and appetizing.' A key figure in its history is Wang Afu, a renowned pastry master of the late Qing and early Republic era, who perfected the flaky crust technique of Suzhou-style mooncakes, making them more popular in the market. During the Republic period, Jinjin pastries were exhibited as a local specialty and earned acclaim. After the founding of the People's Republic, the brand underwent public-private partnership, ensuring the continuity of its craftsmanship. Culturally, Jinjin represents the refinement and inclusiveness of Jiangnan's culinary traditions, with its pastries serving not only as festive gifts but also as carriers of generations of taste memories.
“Jinjin Wei You, A Century of Heritage”
Signature Products
Flaky pastry with distinct layers, sweet and savory fillings, traditionally handmade. (20-60 RMB/box)
Thin as paper, melts in the mouth, with a delicate osmanthus fragrance. (15-30 RMB/box)
Sweet, crispy, and rich in sesame flavor, a classic tea snack. (10-25 RMB/bag)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
The making of Jinjin pastries follows ancient methods, emphasizing ingredient selection and precise heat control. For instance, the flaky crust requires repeated folding and rolling, while fillings are chosen according to the season. The cultural essence blends the delicacy of Jiangnan's water towns with festive rituals, making it an important subject for studying local food history. Currently, this craft has been listed in the municipal intangible cultural heritage, though the specific level and year require further verification.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jinjin founded?
Jinjin was founded in null, originating in Jiangsu, Jiangsu, primarily in the Food & Beverage field.
What is the signature product of Jinjin?
Its signature product is Suzhou-style Mooncakes. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: