Jintang
Time-Honored BrandJintang · Shanxi · Founded
Jintang is a Shanxi liquor brand rooted in the profound wine culture of the Three Jin region. It honors ancient brewing traditions and embodies the spirit of Shanxi merchants, offering a taste of history in every sip.
Brand Story
Jintang traces its origins to Shanxi, a land that has been a cradle of Chinese liquor culture since ancient times. As early as the Western Zhou Dynasty (11th century BC), records of winemaking existed in the region. During the Northern Wei period, Jia Sixie detailed Shanxi's brewing methods in his agricultural treatise Qimin Yaoshu. In the Tang Dynasty (618-907), the Fenyang area of Shanxi saw a flourishing liquor industry, and the poet Du Mu's famous line 'Where can I find a tavern? A cowherd points to Xinghua Village' is often associated with Fenjiu, though not explicitly naming Shanxi. The name 'Jintang' combines 'Jin' (the ancient name for Shanxi) and 'Tang' (the grandeur of the Tang Dynasty), symbolizing the continuation of Shanxi's millennium-old brewing heritage. While the brand's founding year is not officially documented, it is said to have been established in Taiyuan in the 1990s by descendants of Shanxi merchants, aiming to revive traditional brewing techniques. Jintang produces light-aroma baijiu, using high-quality sorghum, fermented in earthen jars, and distilled with a clean, pure process, exemplifying the typical style of Shanxi liquor. More than just a beverage, Jintang embodies the integrity of Shanxi merchants and the local customs of the Loess Plateau, connecting past and present, allowing modern drinkers to savor the rich aroma of history.
“[待核]”
Signature Products
Light-aroma baijiu with blue-and-white porcelain bottle design. The liquor is clear, with a soft, sweet, and refreshing taste. (300-500 RMB)
Traditional light-aroma baijiu brewed using ancient methods. Smooth and mellow on the palate with a long, lingering finish. (100-200 RMB)
An affordable, simply packaged option for daily drinking, offering the typical flavor of Shanxi liquor. (50-100 RMB)
Stores & Addresses
Located in: Shanxi（山西）
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Cultural Note
Jintang carries forward Shanxi's traditional light-aroma baijiu brewing techniques, using sorghum as the main ingredient, with barley and peas for the starter. The process involves solid-state fermentation in earthen jars, followed by steaming and distillation, emphasizing a 'clean and pure' approach from start to finish, in line with Fenjiu's methods. Shanxi's Loess Plateau, with its unique climate and water quality, provides ideal conditions for brewing. The brand highlights Shanxi merchant culture, integrating integrity and the way of liquor, conveying the humanistic spirit of the region through its products.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jintang founded?
Jintang was founded in null, originating in Shanxi, Shanxi, primarily in the Liquor & Spirits field.
What is the signature product of Jintang?
Its signature product is Jintang Qinghua Fenyun. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: