Jixiang
Time-Honored BrandJixiang · Jiangsu · Founded 1862
A time-honored Jiangsu textile and apparel brand, Jixiang carries forward exquisite craftsmanship and embodies oriental aesthetics. Rooted in Suzhou's weaving heritage since 1862, it blends traditional patterns with modern design, offering silk, cotton, and linen products that symbolize good fortune and elegance.
Brand Story
Jixiang traces its roots to Jiangsu Province, with a history dating back to the Qing Dynasty (1644-1912). According to local chronicles, during the late Qing, Wang Jintang (c. 1840-1910), a craftsman of the Suzhou Imperial Weaving Workshop, founded Jixiang Cloth Shop during the Tongzhi reign (1862-1874), specializing in silk and cotton fabrics. Wang emphasized material selection and craftsmanship, producing fabrics with auspicious patterns that won the hearts of Jiangnan residents. During the Republic era (1912-1949), Jixiang expanded into apparel, becoming renowned for qipao and mandarin jackets with exquisite embroidery and tailoring. After the founding of the People's Republic, Jixiang was integrated into a local state-owned textile factory, preserving its techniques. Today, Jixiang combines handcraft and mechanized production, merging traditional motifs with contemporary design, standing as a representative of Jiangsu's textile culture. Its cultural significance lies in carrying the historical memory of Jiangnan weaving and embodying the profound heritage of Chinese auspicious culture.
“Auspicious as you wish, weaving beauty into life.”
Signature Products
Crafted with traditional Yunjin (cloud brocade) techniques, featuring auspicious patterns and a silky-smooth texture. (CNY 300-800)
Adorned with handcrafted Suzhou embroidery, tailored to flatter the figure, showcasing the elegance of Eastern women. (CNY 2000-5000)
Made from natural cotton and linen, breathable and comfortable, with a simple and refined design. (CNY 150-400)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Jixiang's techniques originate from Suzhou's imperial weaving tradition, incorporating intangible cultural heritage crafts such as kesi (silk tapestry) and Suzhou embroidery. The patterns carry symbolic meanings—cloud motifs and bats represent fortune and blessing. The brand adheres to a combination of hand-picked patterns and mechanical weaving to ensure quality, inheriting the water-town culture of Jiangnan and reflecting a pursuit of good fortune and fulfillment.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jixiang founded?
Jixiang was founded in 1862, originating in Jiangsu, Jiangsu, primarily in the Textile & Apparel field.
What is the signature product of Jixiang?
Its signature product is Jixiang Yunjin Scarf. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: