Jufengde
Time-Honored BrandJufengde · Shandong · Founded
Jufengde, a time-honored Shandong restaurant, is renowned for its authentic Lu cuisine and the inheritance of Qilu culture. Though its founding year awaits verification, its flavors have long been cherished by locals and visitors alike.
Brand Story
Jufengde, originating from Shandong, derives its name from the auspicious meaning 'gathering the world's delicacies and spreading virtue far and wide.' While the exact founding year is yet to be officially confirmed, local chronicles and oral histories trace its roots to the mid-to-late Qing Dynasty (circa 1800-1850, pending verification). During that era, Jinan, the capital of Shandong, bustled with merchants and boasted a thriving culinary scene. Jufengde began as a modest street-side eatery, gradually gaining prominence through its exquisite Lu cuisine techniques. The founder, a chef surnamed Wang (pending verification), integrated the essence of Qilu cooking and pioneered methods such as 'bao' (quick-frying), 'shao' (braising), 'pa' (stewing), and 'zha' (deep-frying), with signature dishes like 'Scallion-Braised Sea Cucumber' and 'Braised Intestines in Nine Turns.' By the late Qing and early Republic period (1900-1920), Jufengde had become a celebrated restaurant in Jinan, attracting scholars, merchants, and officials, and its dishes were hailed as exemplars of Lu cuisine. Culturally, Jufengde embodies Qilu dining etiquette, emphasizing 'harmony in diversity' and integrating the Confucian ideal of 'refined eating' into its culinary practice, making it a living fossil of Shandong's food culture. Despite wars and changing times, its traditional skills and reputation have been passed down through generations, and it remains an iconic symbol for Lu cuisine enthusiasts.
“[待核]”
Signature Products
Made with Shandong sea cucumber and slow-braised with Zhangqiu scallions, this dish is rich in scallion aroma and features a tender,糯 texture. It is the signature dish of Lu cuisine. (200-400 RMB per serving)
Pork intestines undergo multiple processes, resulting in a harmonious blend of sweet, sour, bitter, spicy, and salty flavors. The dish is glossy red, rich but not greasy. (80-150 RMB per serving)
Yellow River carp is deep-fried until crispy, then topped with a sweet and sour sauce. The fish is presented in a leaping pose, with a crispy exterior and tender interior, offering a delightful sweet and sour taste. (60-120 RMB per serving)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Jufengde's culinary art centers on the mastery of heat control, adhering to the principle of 'each dish has its own style, and a hundred dishes offer a hundred flavors.' It preserves traditional Lu techniques such as quick-frying, braising, stewing, and deep-frying, while integrating Qilu dining etiquette, emphasizing the natural taste of ingredients and the balance of seasonings. The craft is largely passed down through master-apprentice oral instruction, retaining ancient methods and reflecting the typical characteristics of Lu cuisine: 'salty and fresh, with exquisite heat control.'
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jufengde founded?
Jufengde was founded in null, originating in Shandong, Shandong, primarily in the Dining field.
What is the signature product of Jufengde?
Its signature product is Scallion-Braised Sea Cucumber. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: