Jufengyuan
Time-Honored BrandJufengyuan · Jiangsu · Founded 1800
A time-honored Jiangsu distillery, Jufengyuan is celebrated for its traditional brewing techniques and mellow flavors, embodying the rich rice-wine culture of the Jiangnan region.
Brand Story
Founded around 1800 in the water towns of Jiangsu during the mid-Qing Dynasty, Jufengyuan Distillery was established by the Shen family, who had been brewing rice wine for generations. Using locally grown high-quality glutinous rice and clear river water, combined with a secret family recipe for the fermentation starter (qu), they crafted a distinctive rice wine known for its smooth, full-bodied taste and sweet aftertaste. The distillery gained local fame, eventually expanding to become a renowned regional brand. Beyond brewing, Jufengyuan also operated a tavern where scholars and literati gathered to savor the wine and exchange ideas, leaving behind numerous poems in praise of its quality. The brewing craft has been passed down through generations, blending the elegance of Jiangnan's landscape with the artisans' dedication, reflecting the profound heritage of Chinese wine culture. Despite wars and changing times, Jufengyuan has remained committed to traditional methods, becoming an important symbol of Jiangsu's wine heritage.
“[待核]”
Signature Products
Brewed from glutinous rice using traditional methods, this wine is full-bodied with a smooth, sweet taste. (50-200 RMB)
Aged Huadiao wine with an amber hue and rich aroma, ideal for warming and pairing with meals. (80-300 RMB)
Light and sweet with low alcohol content, perfect for daily drinking, leaving a lingering finish. (30-100 RMB)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Jufengyuan adheres to ancient brewing methods, using traditional fermentation starters and manual techniques, with a focus on seasonal timing and water quality. Its craftsmanship embodies the agricultural and culinary traditions of the Jiangnan water towns, making it a vital part of local intangible cultural heritage. The distillery preserves ancient cellars and brewing tools, serving as a living museum for the study of Chinese wine culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jufengyuan founded?
Jufengyuan was founded in 1800, originating in Jiangsu, Jiangsu, primarily in the Liquor & Spirits field.
What is the signature product of Jufengyuan?
Its signature product is Jufengyuan Old Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: