Kaikai
Time-Honored BrandKaikai · Shanghai · Founded
Kaikai, a time-honored brand from Shanghai, is renowned for its shirts and wool sweaters. Embodying the essence of Shanghai-style (Hai Pai) fashion, it has been a symbol of quality and elegance since the 1930s.
Brand Story
Kaikai originated in Shanghai in the 1930s, during the Republican era, when the city was the fashion capital of the Far East. Starting with shirts, the brand quickly gained a reputation for exquisite craftsmanship and fine fabrics. The name 'Kaikai' means 'a good start' or 'opening prosperity,' symbolizing good fortune. During the planned economy period, Kaikai shirts became a staple for Shanghai citizens, often in short supply. After the reform and opening-up, Kaikai introduced modern management, expanded into wool sweaters, and became a benchmark in Shanghai's apparel industry. Its history mirrors Shanghai's evolution from the Republican era to New China, embodying the 'refined, pragmatic, and innovative' spirit of Hai Pai culture.
“开开衬衫，件件如意[待核]”
Signature Products
Classic business shirts known for combed cotton fabric and three-dimensional tailoring, embodying Shanghai-style gentlemanly elegance. (200-800 RMB)
Made from high-quality wool, soft to the touch and warm, a classic for autumn and winter. (300-1000 RMB)
Silk ties with elegant patterns, adding a finishing touch to business attire. (100-300 RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Kaikai's craftsmanship is evident in its meticulous shirt details, such as collar and cuff finishing, and anti-shrinkage treatment for wool sweaters. It is a living fossil of Shanghai-style clothing culture, blending daily wear with fashion aesthetics, and reflecting the shrewd, practical character of Shanghai people.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Kaikai founded?
Kaikai was founded in null, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Kaikai?
Its signature product is Kaikai Shirts. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: