Kong Fengchun
Time-Honored BrandKong Fengchun · Zhejiang · Founded 1862
Kong Fengchun, a century-old cosmetics brand from Hangzhou, Zhejiang, is renowned for its traditional fragrant powders and skincare products. With a legacy dating back to 1862, it embodies the aesthetic culture of Jiangnan (south of the Yangtze River) and remains a cherished symbol of Chinese beauty heritage.
Brand Story
Kong Fengchun traces its origins to Hangzhou, Zhejiang, with a history dating back to the Tongzhi era of the Qing Dynasty (around 1862). Legend has it that the founder, the Kong family, opened a powder shop on Qinghefang Street in Hangzhou, specializing in finely crafted 'goose egg powder' and fragrant powders. The brand name, inspired by the auspicious phoenix, symbolizes beauty and rebirth. Blending traditional Chinese herbal formulas with the delicate craftsmanship of the Jiangnan water towns, Kong Fengchun's products were beloved by women of the time and became a prominent cosmetics brand in the region. During the Republic of China era, its products were sold both domestically and internationally, and the 'Kong Fengchun' trademark won an award at the 1929 West Lake Expo, further enhancing its reputation. As a time-honored Chinese brand, Kong Fengchun not only witnessed the development of modern China's cosmetics industry but also carries the unique aesthetic culture and life memories of Jiangnan, serving as an important inheritor of traditional beauty techniques.
“[待核]”
Signature Products
A traditional fragrant powder known for its fine texture and subtle aroma, once the signature product of Kong Fengchun.
A classic skincare product that hydrates without greasiness, widely favored by consumers.
A traditional face powder for makeup touch-ups, with long-lasting fragrance, embodying the Jiangnan beauty style.
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Kong Fengchun's powder-making craftsmanship emphasizes the selection of fine ingredients and hand grinding, integrating traditional Chinese herbal wellness concepts, reflecting Jiangnan women's pursuit of natural beauty and refined living. Its product packaging and advertising designs also mirror the Shanghai-style cultural influences of the Republic of China era, making it a valuable material for studying modern Chinese commerce and cosmetics history.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Kong Fengchun founded?
Kong Fengchun was founded in 1862, originating in Zhejiang, Zhejiang, primarily in the Cosmetics field.
What is the signature product of Kong Fengchun?
Its signature product is Goose Egg Powder. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: