Kongtong
Time-Honored BrandKongtong · Gansu · Founded
Kongtong liquor, hailing from Gansu Province, embodies Taoist culture and Longdong folk traditions. Crafted with ancient techniques using local sorghum and wheat, it offers a rich, mellow taste that echoes centuries of heritage.
Brand Story
Kongtong liquor originates from Pingliang, Gansu, named after the sacred Taoist mountain Kongtong. Its brewing history dates back to the Ming Dynasty, rooted in local customs. Using sorghum and wheat, and water from Kongtong Mountain, it undergoes solid-state fermentation and aging in old cellars. During the Tongzhi era of the Qing Dynasty, distilleries like 'Yongshengyuan' in Pingliang gained fame. In the Republican era, the Zhang family refined the techniques, creating a distinctive style. In the 1950s, after public-private partnership, a local distillery was established, preserving traditional methods. Kongtong liquor is deeply tied to Taoism, as Kongtong Mountain is where the Yellow Emperor sought wisdom from Guangchengzi. The name embodies the philosophy of 'following nature's way,' making it essential for rituals and festivals. Its brewing blends Longdong folk wisdom, reflecting the agricultural civilization of the Loess Plateau and Taoist wellness culture, serving as a vital cultural carrier.
“Kongtong Fine Liquor, Following Nature's Way”
Signature Products
A strong-aroma baijiu crafted with traditional techniques, offering a mellow taste and long finish. (50-100 RMB)
Made from selected premium sorghum and aged for years, this liquor is smooth and aromatic. (100-200 RMB)
A popular everyday baijiu with a smooth entry, ideal for daily consumption. (30-60 RMB)
Stores & Addresses
Located in: Gansu（甘肃）
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Cultural Note
Kongtong liquor follows ancient brewing methods, including mud-pit aging, continuous grain feeding, and mixed steaming and distillation, with a long fermentation period resulting in a full-bodied spirit. Its cultural essence is deeply influenced by Taoism, emphasizing the concept of 'harmony between heaven and humanity.' The liquor often accompanies Taoist activities at Kongtong Mountain, symbolizing ritual and wellness traditions.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Kongtong founded?
Kongtong was founded in null, originating in Gansu, Gansu, primarily in the Liquor & Spirits field.
What is the signature product of Kongtong?
Its signature product is Kongtong Old Liquor. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: