Lvyangcun
Time-Honored BrandLvyangcun · Shanghai · Founded
Lvyangcun, a time-honored restaurant in Shanghai, is renowned for its Huaiyang cuisine and specialty wines, embodying the culinary memory of the Jiangnan region.
Brand Story
Founded in the 1930s, Lvyangcun Restaurant emerged during the bustling era of Shanghai's foreign concessions, a time of vibrant cultural exchange between East and West. Its name, inspired by the Qing dynasty poet Wang Shizhen's verse 'Green willows surround the city of Yangzhou,' reflects a longing for the elegance of Yangzhou. Initially located in downtown Shanghai, it specialized in Huaiyang-style dishes and also offered its own brewed yellow wine and Huadiao. Known for authentic flavors and refined ambiance, it quickly gained favor among literati and merchants. During the War of Resistance, the restaurant remained open, offering solace to the public. After public-private partnership in 1956, Lvyangcun's culinary techniques were preserved and passed down, nurturing several renowned chefs. Signature dishes like 'Three-Layer Duck' and 'Scalded Shredded Dried Tofu' showcase exquisite knife skills and clear, flavorful broths, embodying the Huaiyang cuisine philosophy of 'harmony, precision, clarity, and innovation.' Lvyangcun is not just a culinary landmark but a living testament to Jiangnan memory within Shanghai's Haipai culture, witnessing a century of the city's culinary evolution.
“In the depths of green willows, savor the essence of Jiangnan.”
Signature Products
Brewed using traditional techniques, this wine has a mellow body, sweet and smooth taste, with subtle floral and fruity notes. (50-200 RMB per bottle)
A renowned Huaiyang dish featuring a domestic duck stuffed with a wild duck, which is in turn stuffed with a squab. The broth is clear and flavorful, with rich layers of taste. (150-300 RMB per serving)
Finely shredded dried tofu, as thin as hair, served with ginger shreds and dried shrimp, refreshing and appetizing. (30-60 RMB per serving)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Lvyangcun upholds the Huaiyang culinary tradition of 'fine knife work and harmonious natural flavors,' emphasizing seasonality and precise cooking techniques. Its yellow wine is brewed following ancient methods, using glutinous rice and wheat koji, through processes of soaking, steaming, fermenting, and pressing, resulting in a rich aroma. The restaurant integrates the aesthetics of Jiangnan gardens into its interior, with dishes presented like paintings, reflecting the philosophy of 'never too refined for food.' As a Shanghai time-honored brand, Lvyangcun is a gustatory symbol of the 'refinement and inclusiveness' inherent in Haipai culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Lvyangcun founded?
Lvyangcun was founded in null, originating in Shanghai, Shanghai, primarily in the Liquor & Spirits field.
What is the signature product of Lvyangcun?
Its signature product is Lvyangcun Yellow Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: