Laodachang
Time-Honored BrandLaodachang · Zhejiang · Founded
Laodachang, a time-honored food brand from Zhejiang, is renowned for its traditional pastry craftsmanship. With a history dating back to the Qing Dynasty, it has preserved ancient recipes and handmade techniques, offering delicacies like osmanthus cake and sesame candy. A true guardian of Jiangnan's culinary heritage.
Brand Story
Laodachang is a well-known food brand in Zhejiang, with roots tracing back to the Qing Dynasty, though the exact founding year remains unverified. According to local historical records, the brand began as a pastry and candy shop, gaining a reputation through exquisite craftsmanship and honest business practices. The name 'Laodachang' signifies 'great prosperity,' reflecting wishes for thriving business and generational heritage. By the Republican era, Laodachang had expanded significantly, with products sold across the region. After the founding of New China, the brand underwent public-private partnership, continuing its traditional food-making techniques. Despite challenges from modern food industry, Laodachang adheres to handmade production and ancient formulas, becoming an important representative of Zhejiang's culinary culture. Its development mirrors the evolution of local commerce and carries the taste memories of generations, serving as a valuable case for studying regional food and business history.
Signature Products
Made with glutinous rice flour and osmanthus flowers, soft and chewy with a fragrant aroma. A traditional delicacy of Laodachang. (10-20 RMB/box)
Crafted from sesame and maltose, crispy and sweet, melting in your mouth. A favorite among consumers. (8-15 RMB/bag)
Made from hulled mung beans and sugar, fine and smooth, with a cooling effect, especially popular in summer. (12-25 RMB/box)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Laodachang's pastry-making techniques, inherited from the Qing Dynasty, adhere to traditional processes such as hand-kneading dough and steaming over firewood, with no preservatives added, preserving the natural flavors of ingredients. The craftsmanship emphasizes the perfect balance of color, aroma, taste, and shape, reflecting the refinement of Jiangnan pastry culture. The brand values master-apprentice inheritance, with each generation of artisans undergoing years of apprenticeship to master core skills. This dedication to tradition not only preserves local flavors but also upholds the artisan spirit of China's time-honored brands.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Laodachang founded?
Laodachang was founded in null, originating in Zhejiang, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Laodachang?
Its signature product is Osmanthus Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: