Lao Jiefu
Time-Honored BrandLao Jiefu · Jiangxi · Founded
Lao Jiefu, a time-honored food brand from Jiangxi, preserves local flavors through traditional pastry-making techniques. Its history, though not officially verified, is believed to date back to the mid-Qing Dynasty (around 1800). Known for handmade cakes like osmanthus cake and dengxin cake, it embodies the essence of Jiangxi's culinary heritage.
Brand Story
Lao Jiefu, originating from Jiangxi, carries a name that signifies 'old shop, sincere heart, and blessings.' While its founding year lacks official confirmation, local chronicles and oral accounts trace its roots to the mid-to-late Qing Dynasty (circa 1800), when Jiangxi bustled with merchants and pastry shops. The founder, whose name remains unverified, adhered to the motto 'quality ingredients, fair dealing,' blending local Jiangxi ingredients with techniques from north and south China to create a distinctive flavor. Lao Jiefu's pastries became gifts for festivals and a nostalgic comfort for Jiangxi natives abroad. Its cultural significance lies in preserving traditional Jiangxi pastry-making skills and witnessing the evolution of commerce and dietary customs. Due to scattered historical records, specific details about the founder and early operations are still under research, and the brand's story has absorbed folk legends, adding an air of mystery.
“[待核]”
Signature Products
Made with glutinous rice flour and osmanthus honey, it is sweet, soft, and delicately floral. (20-40 RMB/box)
Shaped like a lamp wick, crispy and sweet without being cloying, a traditional tea snack. (15-30 RMB/bag)
Made from glutinous rice and maltose, crispy and sweet, a must-have for New Year celebrations. (25-50 RMB/box)
Stores & Addresses
Located in: Jiangxi（江西）
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Cultural Note
Lao Jiefu insists on traditional handmade methods, using stone-ground flour and firewood steaming to preserve the natural taste of ingredients. Its craftsmanship emphasizes 'three parts making, seven parts fire,' requiring precise control of heat and humidity, reflecting the meticulous wisdom of Jiangxi pastry production.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Lao Jiefu founded?
Lao Jiefu was founded in null, originating in Jiangxi, Jiangxi, primarily in the Food & Beverage field.
What is the signature product of Lao Jiefu?
Its signature product is Osmanthus Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: