Laojieji
Time-Honored BrandLaojieji · Heilongjiang · Founded
Laojieji, a century-old brand from Zhaozhou County, Heilongjiang, is renowned for its traditional brewing and specialty foods, embodying the culinary culture of the black soil region.
Brand Story
Laojieji traces its roots to Zhaozhou County, Heilongjiang Province, with a history dating back to the late Qing Dynasty (around 1900). At that time, Zhaozhou, nestled in the fertile Songnen Plain, thrived as a commercial hub, with the old county's cross street, known as 'Laojieji,' becoming a bustling market area. Workshops lined the streets, particularly renowned for liquor brewing, sauce making, and pastry production. Local gazetteers record that during the late Qing and early Republic, the 'Yongfayuan' distillery and 'Wanzeng Hou' sauce shop were famous, their products sold widely. Though the original founder is not documented, the brand carries on the ancient brewing techniques of Laojieji's artisans. After a century of change, Laojieji was revived in the early 21st century by local enterprises, dedicated to preserving traditional food crafts, and has become a representative of Heilongjiang's local specialties. Its cultural significance lies in being a microcosm of the black soil's agrarian civilization and a testament to the region's industrial and commercial history, carrying the taste memories and nostalgia of generations.
Signature Products
Made from sorghum and corn using traditional solid-state fermentation, this liquor is mellow and full-bodied with a lingering finish. (50-200 RMB/bottle)
Crafted from selected Northeast soybeans, naturally sun-dried and fermented, this paste is rich in aroma and serves as the soul of Northeast cuisine. (10-30 RMB/bottle)
Handmade with yellow millet and red beans, these dumplings are soft, sticky, and sweet, a traditional winter delicacy in Northeast China. (15-40 RMB/bag)
Stores & Addresses
Located in: Heilongjiang（黑龙江）
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Cultural Note
Laojieji preserves traditional Northeast Chinese brewing and food processing techniques, such as baijiu (white liquor) fermentation, soybean paste fermentation, and sticky rice dumpling making. These crafts rely heavily on natural conditions and manual experience, reflecting the simplicity and wisdom of the black soil culinary culture. The processes emphasize seasonality, ingredient selection, and heat control, making them an integral part of Northeast folk customs.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Laojieji founded?
Laojieji was founded in null, originating in Heilongjiang, Heilongjiang, primarily in the Other field.
What is the signature product of Laojieji?
Its signature product is Laojieji Baijiu. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: