Li Datong
Time-Honored BrandLi Datong · Zhejiang · Founded 1890
Li Datong is a century-old pastry brand from Wenzhou, Zhejiang, known for its traditional handmade techniques and distinctive flavors. Established in 1890, it has become a symbol of local culinary heritage, offering classic treats that evoke the taste of old Wenzhou.
Brand Story
Founded in 1890 during the Guangxu reign of the Qing Dynasty, Li Datong began as a small tea-and-pastry shop in Wenzhou, Zhejiang, run by a merchant surnamed Li. The founder, known for his integrity, selected local ingredients and blended northern and southern pastry-making techniques to create unique flavors. In the early 1900s, the second-generation heir, Li Ruiqing, expanded the business by incorporating Suzhou-style and Cantonese-style pastry methods, enriching the product line. During the Republic of China era (1912-1949), Li Datong became a renowned local brand, with its pastries essential for festivals and weddings. Through a century of inheritance, Li Datong has upheld handmade craftsmanship and traditional recipes, becoming an important symbol of Wenzhou's food culture. After the establishment of the People's Republic of China, the brand underwent public-private partnership and later revived as a time-honored brand, still beloved by locals for its traditional pastries.
Signature Products
A traditional handmade mooncake with thin crust and generous filling, available in flavors like red bean paste and lotus seed paste. Sweet but not greasy. (30-60 RMB per piece)
Made with glutinous rice flour and osmanthus flowers, this soft and chewy cake is fragrant and a classic tea snack. (15-25 RMB per box)
Crispy and sweet with a rich sesame aroma, made using traditional stir-frying techniques. Suitable for all ages. (10-20 RMB per bag)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Li Datong's pastry-making techniques have been passed down for over a century, with a commitment to hand-kneading dough, filling, and baking to preserve traditional flavors. Its products are closely tied to Wenzhou folk customs, such as mooncakes for the Mid-Autumn Festival and wedding pastries, reflecting local dietary culture. The craftsmanship emphasizes the natural taste of ingredients and precise control of heat and proportions, representing the pastry culture of southern Zhejiang.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Li Datong founded?
Li Datong was founded in 1890, originating in Zhejiang, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Li Datong?
Its signature product is Wenzhou Big Mooncake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: