Lifeng
Time-Honored BrandLifeng · Shanghai · Founded
Lifeng, a Shanghai-based food brand, is renowned for its dried beef, pork jerky, and other savory meat snacks. With a legacy dating back to the early 20th century, it embodies the essence of Shanghai's culinary culture, blending traditional craftsmanship with modern tastes.
Brand Story
Lifeng traces its roots to early 20th-century Shanghai, a bustling treaty port where the modern food industry was emerging. Founded in the 1910s during the late Qing Dynasty, the brand initially specialized in preserved and cured goods from both northern and southern China. Through meticulous ingredient selection and unique curing techniques, Lifeng quickly earned a loyal following among Shanghai residents. In the 1930s, it introduced dried beef and pork jerky, which became beloved snacks for their distinctive flavor and portability. Over the decades, Lifeng has preserved its traditional methods while adapting to contemporary consumer preferences, establishing itself as a representative brand of Shanghai's food industry. Its story reflects the city's inclusive and refined spirit, as well as the evolution of modern food processing in Shanghai.
Signature Products
Made from premium yellow beef, cured and roasted using traditional techniques. The meat is firm, with a balanced savory-sweet flavor and a long-lasting finish. (30-60 RMB/250g)
Thin, evenly sliced with a glossy red hue. Crisp texture with a delightful interplay of sweet and salty, perfect as a snack with tea. (20-40 RMB/200g)
Selected duck gizzards, marinated to perfection. Chewy and full of rich, savory flavor, a traditional Shanghai delicacy. (25-50 RMB/200g)
Stores & Addresses
Located in: Shanghai（上海）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Lifeng's curing and baking techniques originate from traditional Jiangnan food processing methods, enriched by the fusion of Chinese and Western culinary influences that followed Shanghai's opening as a port. The brand emphasizes the natural taste of ingredients and a balance of heat and seasoning, reflecting Shanghai residents' pursuit of refined living. The transmission of Lifeng's craftsmanship is not merely a continuation of food processing methods but a living embodiment of Shanghai's culinary heritage.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Lifeng founded?
Lifeng was founded in null, originating in Shanghai, Shanghai, primarily in the Food & Beverage field.
What is the signature product of Lifeng?
Its signature product is Lifeng Dried Beef. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: