Linzi Laowanhe
Time-Honored BrandLinzi Laowanhe · Jiangsu · Founded
Linzi Laowanhe, a century-old pastry shop in Rugao, Jiangsu, is renowned for its traditional craftsmanship in making Chao Gao (steamed rice cakes), mooncakes, and other local delicacies that carry the region's culinary memories.
Brand Story
Linzi Laowanhe, originating from Linzi Town in Rugao, Jiangsu, traces its roots back to the Qing Dynasty. According to local historical records, Linzi Town thrived due to its convenient water and land transportation, attracting merchants and fostering a vibrant food culture. The founder of Laowanhe opened a pastry shop during the Daoguang reign, known for meticulous preparation and high-quality ingredients. Its signature product, Chao Gao, made from premium glutinous rice through processes like soaking, grinding, and steaming, is soft, sweet, and not overly sugary, beloved by locals. During the Mid-Autumn Festival, their mooncakes are in high demand, becoming a festive essential. Laowanhe is not just a shop but a cultural emblem of Linzi, with its techniques passed down through generations, witnessing the evolution of local dietary culture. Despite the passage of time, Laowanhe remains committed to tradition, standing as a representative time-honored brand in the Rugao area.
“[待核]”
Signature Products
Steamed glutinous rice cake, soft and sweet, a traditional local delicacy. (10-30 RMB/box)
Flaky pastry with rich fillings in various flavors, in high demand during Mid-Autumn Festival. (15-50 RMB/box)
Crispy fried pastry coated with sugar, a perfect tea snack. (8-20 RMB/bag)
Crispy cake covered with sesame seeds, rich fillings, made with traditional techniques. (10-25 RMB/box)
Stores & Addresses
Located in: Jiangsu（江苏）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Laowanhe adheres to traditional handcraft techniques, from ingredient selection to production, following ancient methods. For instance, Chao Gao requires over ten steps including soaking, grinding, pressing, and steaming. These skills embody the dietary culture of Rugao, reflecting the refinement and meticulousness of the Jiangnan water town. Laowanhe's products are not just food but carriers of local customs, often given as gifts during festivals.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Linzi Laowanhe founded?
Linzi Laowanhe was founded in null, originating in Jiangsu, Jiangsu, primarily in the Other field.
What is the signature product of Linzi Laowanhe?
Its signature product is Linzi Chao Gao (Steamed Rice Cake). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: