Liqun
Time-Honored BrandLiqun · Qingdao · Founded
Liqun is a time-honored Chinese brand from Qingdao, renowned for its cigarettes and carrying a century of tobacco culture. It embodies the spirit of national industry with its name meaning 'benefiting the country and the people, pooling collective wisdom and effort.'
Brand Story
Liqun's roots trace back to early 20th-century Qingdao. According to historical records, Qingdao's cigarette industry began in 1902 when German colonists established a tobacco factory. In 1919, the British American Tobacco Company set up a branch in Qingdao, which later became Yee Tsoong Tobacco Company. While the exact founding year of the Liqun brand is not officially confirmed, the Qingdao City Gazetteer records that Liqun existed in the 1940s, produced by Yee Tsoong. After the founding of the People's Republic of China, Qingdao Cigarette Factory was established in 1952, continuing and developing the Liqun brand. Liqun has witnessed the rise and fall of Qingdao's tobacco industry, and its name, meaning 'benefiting the country and the people, pooling collective wisdom,' reflects the revitalization spirit of national industry.
“Liqun, forever Liqun”
Signature Products
Classic flue-cured type with a mellow taste; the base model of the Liqun series. (Approx. 14-16 RMB per pack)
Long filter design with smooth smoke; favored by veteran smokers. (Approx. 22-25 RMB per pack)
Premium product with selected tobacco leaves, delicate taste, and exquisite packaging. (Approx. 80-100 RMB per pack)
Stores & Addresses
Located in: Qingdao（青岛）
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Cultural Note
Liqun carries a century of Qingdao's tobacco industry history. Its craftsmanship inherits traditional flue-curing techniques while integrating modern technology. The brand selects high-quality tobacco leaves and processes them through multiple meticulous steps to create a distinctive 'mellow and harmonious' style. The brand culture emphasizes 'benefiting the country and the people,' reflecting the social responsibility of a national enterprise.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Liqun founded?
Liqun was founded in null, originating in Qingdao, Qingdao, primarily in the Other field.
What is the signature product of Liqun?
Its signature product is Liqun (New Edition). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: