Liqun
Time-Honored BrandLiqun · Zhejiang · Founded
Liqun is a cigarette brand from Hangzhou, Zhejiang, known for its mellow and elegant style, embodying the tobacco culture of the Jiangnan region. It has become a representative tobacco brand in East China, blending traditional craftsmanship with modern technology.
Brand Story
The Liqun brand was born in the mid-20th century, with the exact year yet to be verified. According to historical records, the Hangzhou Cigarette Factory (now China Tobacco Zhejiang Industrial Co., Ltd.) launched the 'Liqun' brand cigarettes in the 1960s, with the name meaning 'benefiting the country and the people, pooling collective wisdom and efforts.' The name reflected the social ethos of the time, embodying the spirit of collectivism. After the reform and opening-up, Liqun gradually developed, and in 1995, it introduced the 'New Liqun,' characterized by low tar and high quality, quickly gaining market share. In the 21st century, Liqun has adhered to the brand philosophy of 'peace and composure,' integrating traditional craftsmanship with modern technology, and has become a representative tobacco brand in East China. Its development history bears witness to the changes in China's tobacco industry and carries the cultural memory of the Hangzhou region.
“Liqun, always Liqun”
Signature Products
The classic product, with a mellow taste and fine smoke, serving as the base model of the Liqun series. (14-16 yuan per pack)
Featuring a long filter tip, this product offers a rich aroma and a comfortable aftertaste, favored by seasoned smokers. (22-25 yuan per pack)
A premium series with selected high-quality tobacco leaves, smooth taste, and elegant packaging, suitable for business occasions. (80-100 yuan per pack)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Liqun emphasizes the combination of traditional tobacco-making techniques and modern harm-reduction technology. Its formula philosophy of 'light flavoring, emphasizing the original taste' reflects the elegant style of Jiangnan tobacco. The brand culture emphasizes 'peace and composure,' which resonates with the temperament of Hangzhou, making it a part of the regional culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Liqun founded?
Liqun was founded in null, originating in Zhejiang, Zhejiang, primarily in the Other field.
What is the signature product of Liqun?
Its signature product is Liqun (New). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: