Liubai
Time-Honored BrandLiubai · Shanghai · Founded 1952
Liubai, a time-honored Chinese brand in Shanghai, is renowned for its integrity and quality service. As a symbol of Shanghai's commercial culture, it has been serving customers since 1952, offering a wide range of daily necessities and traditional local products.
Brand Story
Shanghai Liubai Industrial Co., Ltd., commonly known as Liubai, traces its roots back to the early 20th century on Nanjing Road, Shanghai. At that time, Shanghai, as the largest metropolis in the Far East, boasted a thriving commercial sector and a burgeoning department store industry. Liubai's predecessor was the Sixth Sales Department of the State-owned Shanghai No. 1 Department Store, established in 1952, which later evolved into an independent entity. During the planned economy era, Liubai was a vital shopping destination for Shanghai residents, carrying the memories of several generations. After the reform and opening-up, Liubai took the lead in implementing a shareholding system reform, becoming a pioneer in Shanghai's commercial reform. Its founders and successive managers have upheld the philosophy of 'integrity, pragmatism, and innovation,' establishing Liubai as a hallmark of Shanghai's commerce. More than just a store, Liubai bears witness to the transformation of Shanghai's urban commercial culture, its development mirroring the evolution of China's retail industry.
“[待核]”
Signature Products
A range of household and apparel items known for practicality and affordability. (10-500 RMB)
A collection of traditional Shanghai snacks such as pear syrup candy and spiced broad beans, showcasing the local flavor. (50-300 RMB)
Collaborating with renowned brands, offering fine gold and K-gold jewelry with exquisite craftsmanship. (Hundreds to tens of thousands RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
As a veteran department store in Shanghai, Liubai's business model and service philosophy embody the 'meticulousness, integrity, and inclusiveness' of Shanghai-style commercial culture. In terms of craftsmanship, Liubai emphasizes product quality control and customer service experience, inheriting the traditional department store spirit of 'honesty to all customers' while integrating modern management methods, making it a living example of Shanghai's commercial culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Liubai founded?
Liubai was founded in 1952, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Liubai?
Its signature product is Liubai Private Label Daily Necessities. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: