Liuling
Time-Honored BrandLiuling · Hebei · Founded
Liuling, a renowned Chinese liquor brand from Xushui, Hebei, is steeped in the legend of Liu Ling, one of the Seven Sages of the Bamboo Grove. Crafted with ancient techniques, it offers a rich aroma and a lingering finish, embodying the essence of traditional Chinese baijiu.
Brand Story
Liuling's origin is closely tied to Liu Ling (courtesy name Bolun), a famous scholar of the Wei-Jin period and one of the 'Seven Sages of the Bamboo Grove,' known for his love of wine. Legend has it that Liu Ling once visited Zhang Hua in Xushui, Hebei, and after tasting the local brew, he praised it highly, giving rise to the tale 'Liu Ling drinks, one sip and three autumns pass.' Xushui's winemaking history dates back to the 3rd century (Western Jin Dynasty), with techniques passed down through generations, evolving into a distinctive style by the Ming and Qing dynasties. The Liuling brand draws on this heritage, using the traditional 'old five-steamer' method, selecting high-quality sorghum and wheat, and undergoing solid-state fermentation, distillation, and aging. The result is a mellow, aromatic liquor that embodies the spirit of Wei-Jin elegance and Yanzhao culture, making it a significant representative of Hebei's wine heritage.
“Liuling Drunk, One Sip, Three Autumns”
Signature Products
Crafted with traditional techniques, this liquor is mellow with a rich cellar aroma and a long, lingering finish. (100-300 RMB)
Smooth and gentle on the palate with a crisp, refreshing taste, ideal for everyday enjoyment. (50-150 RMB)
Aged in cellars for years, this edition offers an elegant aroma and is highly collectible. (300-800 RMB)
Stores & Addresses
Located in: Hebei（河北）
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Cultural Note
Liuling's brewing technique originates from the traditional northern 'old five-steamer' process, emphasizing mud pit fermentation, continuous grain feeding, and mixed steaming and boiling, giving it a unique character. Its cultural essence aligns with Liu Ling's 'spirit of wine virtue,' reflecting the profound depth of Chinese wine culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Liuling founded?
Liuling was founded in null, originating in Hebei, Hebei, primarily in the Liquor & Spirits field.
What is the signature product of Liuling?
Its signature product is Liuling Zui · Ancient Method Original. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: