Lixin
Time-Honored BrandLixin · Shanghai · Founded 1927
Founded in Shanghai in 1927 by Pan Xulun, the 'Father of Modern Chinese Accounting,' Lixin is a time-honored brand dedicated to accounting education and professional training. With a philosophy rooted in integrity, it has shaped generations of financial professionals and remains a symbol of trust and excellence in Chinese commercial culture.
Brand Story
Lixin traces its roots to early 20th-century Shanghai, where renowned accountant Pan Xulun established the Lixin Accounting Firm in 1927, pioneering modern accounting in China. A year later, he founded the Lixin Accounting School, adopting the motto 'Set aspirations with integrity, guard oneself with integrity, handle affairs with integrity, and treat others with integrity.' The school trained countless accountants during a period of rapid industrial and commercial growth, playing a vital role in standardizing business practices and building a credit system. Pan's advocacy of integrity profoundly influenced the accounting profession, earning him the title 'Father of Modern Chinese Accounting.' Lixin is not only a pioneer in accounting education but also a significant emblem of Shanghai's modern commercial culture, whose spirit endures as a unique presence among China's time-honored brands.
“Set aspirations with integrity, guard oneself with integrity, handle affairs with integrity, and treat others with integrity.”
Signature Products
Courses range from basic accounting and practical operations to advanced management, with a focus on hands-on skills and ethical practice. Prices vary from several thousand to tens of thousands of RMB.
A comprehensive collection introducing accounting theory and practice, serving as classic reference books for learners. Prices range from tens to hundreds of RMB.
Professional audit and financial consulting for businesses, adhering to principles of independence, objectivity, and fairness. Pricing is customized per project.
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Lixin's culture centers on 'xin' (integrity), emphasizing honesty in both personal conduct and professional practice. Its educational philosophy blends traditional Chinese business ethics with modern professional values, stressing the integration of theory and practice. Lixin advocates 'learning and practice in equal measure,' combining academic instruction with hands-on application, a model that has deeply influenced China's commercial ethics and vocational education.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Lixin founded?
Lixin was founded in 1927, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Lixin?
Its signature product is Accounting Vocational Training Courses. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: