Liyang
Time-Honored BrandLiyang · Ningbo · Founded
Liyang Liquor Industry, rooted in Ningbo, Zhejiang, is a time-honored brand renowned for its traditional brewing of yellow rice wine and baijiu. With a history dating back to the Ming and Qing dynasties, it embodies the rich winemaking heritage of eastern Zhejiang, offering mellow flavors and cultural depth.
Brand Story
Liyang Liquor Industry is located in Liyang Town, Ninghai, Ningbo, Zhejiang, where winemaking dates back to the Ming and Qing dynasties. During the Qianlong reign (1736-1795), local workshops already produced yellow rice wine using premium glutinous rice and clear streams. In the Republican era (1912-1949), Liyang's workshops expanded, selling to surrounding areas. In the 1950s, a state-owned distillery was established through public-private partnership, preserving traditional techniques. Liyang wine is celebrated for its ancient brewing methods and pure grain essence. Its yellow rice wine boasts an amber hue and a rich, smooth taste, while its baijiu, made from sorghum, is fragrant and sweet. The town thrives on this craft, with wine deeply woven into local customs—during festivals, villagers toast guests, keeping the tradition alive. As a regional heritage brand, Liyang embodies the brewing wisdom of eastern Zhejiang and stands as a cultural icon of Ningbo's culinary identity.
“Liyang Aged Wine, Mellow with Time”
Signature Products
Made from glutinous rice and fermented with traditional starter, this wine offers a mellow, lingering taste. (30-100 RMB)
Crafted from premium sorghum through solid-state fermentation and distillation, it is clear, pure, and refreshingly crisp. (50-200 RMB)
A unique spirit distilled from fermented rice wine lees, combining the aromas of wine and grain. (20-80 RMB)
Stores & Addresses
Located in: Ningbo（宁波）
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Cultural Note
Liyang wine follows traditional brewing techniques, including soaking rice, steaming, fermenting, pressing, and pasteurizing, all aligned with seasonal rhythms—brewed in winter, matured by spring. The starter culture relies on natural microbes, reflecting a philosophy of harmony between nature and humanity. Liyang wine culture is intertwined with local customs, serving as an essential part of weddings and festivals, and carrying nostalgic memories of home.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Liyang founded?
Liyang was founded in null, originating in Ningbo, Ningbo, primarily in the Liquor & Spirits field.
What is the signature product of Liyang?
Its signature product is Liyang Yellow Rice Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: