Longfeng
Time-Honored BrandLongfeng · Shanghai · Founded
Longfeng, a renowned textile and apparel brand from Shanghai, carries a legacy of exquisite craftsmanship and auspicious symbolism. Rooted in the city's rich textile heritage, it specializes in traditional Chinese attire, blending time-honored techniques with elegant designs. The brand embodies the cultural essence of Shanghai, offering products that celebrate festive occasions and timeless beauty.
Brand Story
Longfeng, a distinguished brand from Shanghai, derives its name from the Chinese dragon and phoenix, symbols of auspiciousness and harmony. Emerging during the late 19th to early 20th century, a period when Shanghai flourished as China's textile hub, the brand quickly became synonymous with refined craftsmanship. Its artisans, masters of Shanghai-style techniques, skillfully integrated traditional methods like Suzhou embroidery and kesi silk weaving with Western tailoring, creating a unique aesthetic. Longfeng's creations, often donned for weddings and festivals, reflect the city's cosmopolitan yet deeply traditional spirit. Though specific founding details remain unverified, the brand's enduring presence in Shanghai's cultural memory underscores its historical and artistic significance, making it a cherished emblem of the city's textile heritage.
“[待核]”
Signature Products
Hand-tailored qipao blending Shanghai-style craftsmanship, showcasing the elegant grace of Eastern women. (Thousands to tens of thousands of RMB)
Traditional attire with exquisite embroidery, ideal for weddings and celebratory events. (Thousands to tens of thousands of RMB)
Accessories crafted with traditional brocade techniques, featuring auspicious patterns, combining practicality and collectible value. (Hundreds to thousands of RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Longfeng embodies the essence of Shanghai-style apparel culture, merging traditional crafts such as Suzhou embroidery and kesi weaving with Western tailoring techniques. Each piece, meticulously handcrafted, reflects the artisan's dedication and serves as a living testament to Shanghai's intangible cultural heritage in textiles.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Longfeng founded?
Longfeng was founded in null, originating in Shanghai, Shanghai, primarily in the Textile & Apparel field.
What is the signature product of Longfeng?
Its signature product is Longfeng Qipao. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: