Longjin
Time-Honored BrandLongjin · Shanxi · Founded
A traditional Shanxi delicacy, Longjin is renowned for its unique craftsmanship and flavor, carrying the culinary memory of local food culture. Its production techniques date back to the Ming and Qing dynasties, closely tied to the dietary habits of Shanxi merchants.
Brand Story
Longjin, originating from Shanxi, has a history that can be traced back to the Ming and Qing dynasties, according to local historical records. Its creation is closely linked to the food culture of Shanxi merchants (Jin merchants). During the heyday of the Qing Dynasty, to meet the demand for durable and portable food for long-distance trade caravans, local artisans combined noodle-making and meat-processing techniques to create a food that resembled dragon whiskers in shape and had a chewy texture, hence the name 'Longjin' (Dragon Tendon). The production involves multiple steps, including ingredient selection, marinating, air-drying, and steaming, with particular emphasis on the kneading technique. The finished product is golden in color and has a satisfying chewiness, suitable as a side dish or a tea snack. During the Republic of China era, workshops in Taiyuan and Pingyao specialized in this delicacy, making it a flavor symbol in urban memory. After the founding of the People's Republic of China, the traditional craft declined, but it has been preserved among folk practitioners. In recent years, with growing awareness of intangible cultural heritage protection, the Longjin production technique has been listed in the local intangible cultural heritage catalog [to be verified], highlighting its cultural and historical significance as an important carrier for studying Jin merchant food culture.
Signature Products
Classic flavor with a chewy texture and rich wheat aroma, perfect for direct consumption or as a tea snack. (30-50 RMB/jin)
Infused with five-spice seasoning, offering a savory and slightly salty taste with a lingering finish, ideal as an accompaniment to wine. (35-55 RMB/jin)
Blended with numbing and spicy flavors, delivering a fragrant and refreshing heat, suitable for those who prefer bold tastes. (38-58 RMB/jin)
Stores & Addresses
Located in: Shanxi（山西）
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Cultural Note
The Longjin production technique integrates Shanxi's noodle-making and meat-processing traditions, with its kneading and air-drying processes reflecting the culinary wisdom of northern China. As a portable food on the Jin merchant routes, it bears witness to the dietary needs of ancient commercial trade and serves as a living fossil for studying local folk customs and food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Longjin founded?
Longjin was founded in null, originating in Shanxi, Shanxi, primarily in the Other field.
What is the signature product of Longjin?
Its signature product is Original Longjin. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: