Longqingxiang
Time-Honored BrandLongqingxiang · Beijing · Founded
Longqingxiang, a time-honored brand from Beijing, is renowned for its custom-made attire, carrying forward a century-old legacy of exquisite craftsmanship.
Brand Story
The history of Longqingxiang dates back to the Ming Dynasty's Longqing era (1567-1572). Its founder, an ancestor of the Yuan family, opened a tailor shop in the capital, specializing in garments for the imperial court and nobility. Legend has it that his exceptional skill earned the favor of Emperor Longqing, who bestowed the name 'Longqingxiang,' symbolizing prosperity and good fortune. The Yuan family passed down their tailoring expertise through generations, blending the precision of court attire with the elegance of folk fashion. During the Qing Dynasty, Longqingxiang continued to serve the royal family and aristocrats, crafting renowned magua (riding jackets) and qipao with fine materials and impeccable tailoring. In the Republican era, it became a celebrated custom tailoring brand among social elites. After the founding of New China, the brand underwent public-private partnership, preserving its techniques. Today, Longqingxiang upholds traditional handcrafting while embracing modern aesthetics, standing as a vital representative of Beijing's apparel culture and a living heritage of traditional tailoring.
“[待核]”
Signature Products
Tailored suits crafted from premium fabrics with hand-cut precision, designed to fit the body perfectly and exude gentlemanly elegance. (5000-20000 RMB)
Qipao dresses that blend traditional craftsmanship with modern design, showcasing the graceful charm of Eastern women. (3000-15000 RMB)
Ties made of selected silk with exquisite hand embroidery, adding a refined finishing touch to any outfit. (500-2000 RMB)
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
The core of Longqingxiang's craftsmanship lies in 'tailoring to the individual,' emphasizing the harmony between ergonomics and fabric properties. Its inherited 'Four Skills' (cutting, sewing, ironing, and embroidering) and 'Nine Postures' (techniques for shoulders, chest, waist, hips, etc.) embody the essence of traditional Chinese garment making. The brand insists on natural fabrics like silk and wool, and employs traditional hand techniques such as frog buttons and piping, preserving the elegant style of Beijing-style attire. These skills not only honor history but also infuse modern custom clothing with cultural depth.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Longqingxiang founded?
Longqingxiang was founded in null, originating in Beijing, Beijing, primarily in the Textile & Apparel field.
What is the signature product of Longqingxiang?
Its signature product is Custom Suits. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: