Longquanchun
Time-Honored BrandLongquanchun · Jilin · Founded
Longquanchun is a renowned Jilin liquor brand with a history dating back to the Qing Dynasty. Crafted using traditional brewing methods and the pure waters of the Songhua River, it is celebrated for its mellow, sweet flavor and stands as a cultural icon of Northeast China.
Brand Story
Longquanchun liquor originates from Jilin City, Jilin Province, with roots tracing back to the Qing Dynasty, when local brewing flourished thanks to the pristine waters of the Songhua River. During the Republic of China era, numerous distilleries operated within the city, among which 'Longquanchun' (meaning 'Dragon Pool Spring') gained the greatest fame, symbolizing the clarity and sweetness of its spirits. In the 1950s, after public-private partnership, the Longquanchun Distillery consolidated traditional workshops and preserved ancient techniques. Following reform and opening-up, the brand earned multiple provincial honors, becoming a signature local product. Its brewing method blends northern sorghum liquor with fuqu (bran koji) technology, creating a distinctive style that embodies the culinary culture and folk memories of Northeast China.
“龙泉春，醇香百年（待核）”
Signature Products
Made from sorghum with traditional solid-state fermentation, this liquor offers a mellow taste and a lingering finish. (50-150 RMB)
Blended from selected aged base liquors, this aromatic spirit is ideal for banquets and collecting. (150-300 RMB)
A portable bottle retaining the original flavor, perfect for tasting and travel. (20-50 RMB)
Stores & Addresses
Located in: Jilin（吉林）
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Cultural Note
Longquanchun's brewing technique is inherited from Jilin's traditional shaoguo (pot-still) process, emphasizing careful ingredient selection and fermentation temperature control. Using aged fermentation pits, the liquor achieves the boldness and balance characteristic of northern baijiu. Culturally, it reflects the simplicity and robustness of Northeast China's drinking culture, serving as an integral part of the region's culinary heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Longquanchun founded?
Longquanchun was founded in null, originating in Jilin, Jilin, primarily in the Liquor & Spirits field.
What is the signature product of Longquanchun?
Its signature product is Longquanchun Classic Baijiu. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: