Longxing Pu
Time-Honored BrandLongxing Pu · Jiangxi · Founded
Longxing Pu, a century-old time-honored brand from Jiangxi, preserves traditional pastry-making techniques and carries the region's cultural memory. Known for its exquisite craftsmanship and quality ingredients, it has been a beloved name in local festive and ceremonial life for generations.
Brand Story
Longxing Pu, originating from Jiangxi, traces its roots to the mid-to-late Qing Dynasty (around 1800), according to local historical records and oral accounts. At a time when Jiangxi's commerce flourished, the shop started as a traditional pastry business, earning a reputation for its meticulous ingredient selection and refined techniques. The name 'Longxing' (Dragon Rising) symbolizes auspiciousness and the founder's aspirations for prosperity. The founder, a forebear of the Long family, blended the strengths of northern and southern pastries to create a distinctive local craft. Longxing Pu's pastries became essential for festivals, weddings, and ancestral rites, deeply embedding the brand in the daily life of Jiangxi people. Through generations, it has upheld ancient methods while adapting to modern tastes, embodying the evolution of Jiangxi's traditional handicraft and commercial culture.
“[待核]”
Signature Products
White, soft, and mildly sweet, shaped like a lamp wick; a classic of Longxing Pu. (20-50 RMB/box)
Infused with osmanthus flowers, aromatic, soft, and delicate, with a touch of Jiangnan charm. (15-40 RMB/box)
Crispy and crumbly, rich but not greasy, baked using traditional methods; enjoyed by all ages. (10-30 RMB/box)
Stores & Addresses
Located in: Jiangxi（江西）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Longxing Pu adheres to traditional handmade techniques, with pastry-making emphasizing four steps: ingredient selection, dough mixing, shaping, and baking, with a particular focus on heat and timing. Products often feature local glutinous rice, sesame, and osmanthus, highlighting Jiangxi's regional produce. The apprenticeship system and oral instruction passed down through generations are key to preserving these skills. The pastries are closely tied to local customs, such as Dengxin Cake (lamp wick cake), often gifted during festivals to symbolize a thriving life.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Longxing Pu founded?
Longxing Pu was founded in null, originating in Jiangxi, Jiangxi, primarily in the Other field.
What is the signature product of Longxing Pu?
Its signature product is Dengxin Cake (Lamp Wick Cake). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: