Lu Liquor
Time-Honored BrandLu Liquor · Shanxi · Founded
Lu Liquor, a traditional liquor from Changzhi, Shanxi, traces its origins to the Northern Zhou Dynasty (557-581 AD) and flourished during the Tang and Song dynasties. Known for its clear aroma and mellow taste, it embodies over a millennium of Chinese liquor culture.
Brand Story
Lu Liquor is produced in Changzhi, Shanxi, historically known as Luzhou. Its history dates back to the Northern Zhou Dynasty (557-581 AD), spanning over 1,400 years. During the Tang Dynasty (618-907 AD), Lu Liquor was listed as a tribute to the imperial court, and poets Li Bai and Du Fu praised its excellence. In the Song Dynasty (960-1279 AD), its brewing techniques matured, making it a renowned northern liquor. During the Ming and Qing dynasties (1368-1911 AD), Lu Liquor traveled far with Shanxi merchants, gaining widespread fame. Crafted from premium sorghum, barley, and peas, it undergoes unique fermentation in earthen vats and a meticulous steaming process, resulting in a crystal-clear spirit with a pure, lingering aroma. The brewing craft has been passed down through generations, reflecting Shanxi's profound liquor heritage and standing as a treasure of China's time-honored brands. (Note: The exact founding year has yet to be officially verified.)
“Lu Liquor's fragrance wafts through a millennium of heritage.”
Signature Products
Crafted with traditional techniques, this liquor features a pure and refreshing aroma, a soft and sweet entrance, and a lingering finish. (50-150 RMB)
Aged in cellars for a decade, this full-bodied liquor boasts a rich and fragrant bouquet, ideal for banquets and collection. (200-500 RMB)
Exquisitely packaged with superior quality, this series offers both drinking pleasure and ornamental value. (300-800 RMB)
Stores & Addresses
Located in: Shanxi（山西）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Lu Liquor's brewing technique employs a distinctive earthen-vat fermentation method, emphasizing 'pure steaming, pure distillation, and clarity from start to finish,' yielding an exceptionally pure spirit. Its culture blends the folk customs of the Shangdang region with the spirit of Shanxi merchants, making it a representative of northern light-aroma liquor. Historically, Lu Liquor has been intertwined with local festivals and rituals, embodying the profound essence of Chinese liquor culture.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Lu Liquor founded?
Lu Liquor was founded in null, originating in Shanxi, Shanxi, primarily in the Liquor & Spirits field.
What is the signature product of Lu Liquor?
Its signature product is Lu Liquor Classic Light-Aroma. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: