Luobeichun
Time-Honored BrandLuobeichun · Shandong · Founded 1669
Luobeichun, a time-honored brand from Shandong, carries on ancient brewing methods to craft mellow spirits with a rich cultural heritage. Its name, meaning 'spring in the north of Luo River,' symbolizes vitality and hope, embodying the essence of Lu wine culture.
Brand Story
Luobeichun traces its roots to Shandong, with a history dating back to the Ming and Qing dynasties. Legend has it that during the Kangxi reign of the Qing Dynasty (1662-1722), local brewers drew water from the Luobei Spring and crafted a unique liquor using sorghum and wheat, naming it 'Luobeichun' to signify vitality and hope. The wine quickly gained popularity across the Qilu region. During the Republic of China era (1912-1949), the Luobeichun distillery expanded, becoming a local specialty. After the founding of the People's Republic of China, the Luobeichun Distillery was established, blending traditional techniques with modern technology to rejuvenate the brand. More than just a liquor, Luobeichun is a symbol of Shandong's regional culture, carrying the spirit of Lu merchants and folk memories. Its brewing technique has been inscribed in the Intangible Cultural Heritage list, making it a shining gem among China's time-honored brands.
“Luobeichun, spring fills the world.”
Signature Products
A strong-aroma liquor crafted with traditional methods, featuring a soft, smooth taste and a lingering finish. (50-200 RMB)
Selected aged base liquor, full-bodied and richly aromatic, ideal for collection and banquets. (200-800 RMB)
Elegantly packaged with classic spirits, perfect for gifting to friends and family. (100-500 RMB)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Luobeichun's brewing technique integrates traditional northern solid-state fermentation with modern temperature control, adhering to pure grain brewing and meticulous pit maintenance. Its distinctive flavor embodies the essence of Lu wine culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Luobeichun founded?
Luobeichun was founded in 1669, originating in Shandong, Shandong, primarily in the Other field.
What is the signature product of Luobeichun?
Its signature product is Luobeichun Classic Baijiu. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: