Luoguo
Time-Honored BrandLuoguo · Henan · Founded
Luoguo is a traditional Henan food brand renowned for its unique craftsmanship and flavors, with a history dating back to the Qing Dynasty. Now carried forward by a modern enterprise, it preserves time-honored recipes and embodies the essence of Central Plains culinary culture.
Brand Story
Luoguo brand originates from Henan Province, with a history tracing back to the Qianlong era of the Qing Dynasty (c. 1736–1795). Legend has it that a local pastry master surnamed Luo, known as 'Luoguo' (hunchback) due to his slightly stooped posture, created pastries that became famous for their meticulous ingredient selection and distinctive techniques. Master Luo emphasized natural flavors and insisted on handmade production. His pastries, characterized by crisp layers and a sweet, melt-in-the-mouth texture, gradually became a local delicacy. During the Republic of China period (1912–1949), Luoguo pastries were sold in shops in Kaifeng and Zhengzhou, winning great popularity. After the founding of the People's Republic of China, the craft was passed down through generations and integrated into modern food industry practices, while adhering to traditional recipes. Today, Luoguo is dedicated to promoting Central Plains cuisine, and its products have become representative of Henan's specialty foods.
Signature Products
Traditional flaky pastry with crispy layers and sweet fillings, available in sesame, peanut, and other flavors. (10-30 RMB/box)
Made with traditional techniques, thin crust with generous filling, soft texture, available in classic flavors like five-nut and red bean paste. (15-40 RMB/box)
Made from sesame and maltose, sweet and crispy, a traditional Henan snack. (5-15 RMB/bag)
Stores & Addresses
Located in: Henan（河南）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
The production techniques of Luoguo pastries emphasize traditional methods such as 'san fan liu zhuan' (three flips and six turns), focusing on heat control and kneading strength, reflecting the essence of pastry culture in the Central Plains. Ingredients like locally grown high-quality wheat and sesame are preferred, carrying on the simple and rustic style of Henan folk cuisine.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Luoguo founded?
Luoguo was founded in null, originating in Henan, Henan, primarily in the Food & Beverage field.
What is the signature product of Luoguo?
Its signature product is Luoguo Crispy Pastry. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: