Mailongxiang
Time-Honored BrandMailongxiang · Anhui · Founded 1875
Mailongxiang, a century-old pastry brand from Anqing, Anhui, is renowned for its traditional handmade techniques and authentic flavors, carrying the local culinary memory and cultural heritage.
Brand Story
Founded during the Guangxu reign of the Qing Dynasty (1875-1908) by the Hu family, merchants from Anqing, Anhui, Mailongxiang's name means 'fragrance drifting over wheat fields,' symbolizing abundance and prosperity. Initially specializing in local pastries like Mazi酥 (sesame crisp) and egg cakes, it quickly gained fame for its meticulous ingredient selection and exquisite craftsmanship. During the Republic era (1912-1949), the third-generation heir Hu Yumei introduced modern management, expanded production, and innovated products, boosting the brand's influence. After the founding of New China, Mailongxiang underwent public-private partnership and later became a state-owned enterprise, preserving its traditional techniques. In 2006, it was recognized as a 'China Time-honored Brand' by the Ministry of Commerce, becoming an iconic brand in Anhui's food industry. Mailongxiang is not just a taste memory but also a carrier of the profound culinary traditions of Anqing and Anhui, with its pastry-making techniques listed as provincial intangible cultural heritage.
“[待核]”
Signature Products
Made with sesame and sugar, this classic treat is crispy and sweet without being cloying. (20-40 RMB/box)
Soft and fluffy, made with fresh eggs and flour, rich in egg aroma, crafted using traditional methods. (15-30 RMB/box)
Made with premium mung beans and sesame oil, refreshing and cool, perfect for summer. (25-45 RMB/box)
Stores & Addresses
Located in: Anhui（安徽）
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Cultural Note
Mailongxiang's pastry-making techniques adhere to traditional handcraft, emphasizing ingredient selection and heat control, blending the essence of Huizhou cuisine. The process involves dozens of steps, including selecting, stir-frying, grinding, and shaping, each requiring skilled artisans. Mailongxiang is not only a representative of Anqing's food culture but also a vital medium for studying modern Anhui commercial development and folk customs.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Mailongxiang founded?
Mailongxiang was founded in 1875, originating in Anhui, Anhui, primarily in the Food & Beverage field.
What is the signature product of Mailongxiang?
Its signature product is Mazi酥 (Sesame Crisp). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: