Maolong
Time-Honored BrandMaolong · Beijing · Founded
Maolong, a time-honored brand from Beijing, is renowned for its traditional craftsmanship and a unique blend of Chinese and Western styles. It embodies the essence of Chinese culture, offering exquisite jewelry, porcelain, and lacquerware that reflect imperial elegance and artisanal excellence.
Brand Story
Founded in the late Qing Dynasty and early Republic of China period, Maolong's exact founding year remains unverified. Its name, derived from 'Maosheng Longchang,' symbolizes prosperity and thriving business. The founder, whose name is yet to be confirmed, opened a shop in Beijing specializing in traditional crafts such as jewelry, porcelain, and lacquerware. Maolong quickly gained a reputation for exquisite craftsmanship and honest business practices, attracting the favor of imperial nobles and literati. In the early 20th century, its products were exported overseas, serving as a bridge for cultural exchange between China and the West. Through a century of vicissitudes, Maolong has upheld traditional techniques while integrating modern aesthetics, becoming a gem among China's time-honored brands. Its cultural significance lies in inheritance and innovation, showcasing the excellence and inclusiveness of Chinese craftsmanship.
“[待核]”
Signature Products
Traditional copper-bodied cloisonné enamel with vibrant colors and intricate patterns, suitable for both practical use and collection. Prices range from several thousand to tens of thousands of RMB.
Multi-layered lacquer carving with smooth knife work and three-dimensional patterns, reflecting the elegance of imperial art. Prices range from several thousand to tens of thousands of RMB.
Jewelry crafted by weaving fine gold and silver threads and inlaying gems, featuring intricate and luxurious designs. Prices range from several thousand to hundreds of thousands of RMB.
Stores & Addresses
Located in: Beijing（北京）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Maolong's craftsmanship is inherited from the imperial workshop (Zaobanchu), blending styles such as Beijing-style (Jingzuo) and Suzhou-style (Suzuo). It emphasizes the perfect combination of materials and techniques. Its products not only have practical value but also carry traditional aesthetics and royal grandeur, making them outstanding representatives of Chinese handicraft.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Maolong founded?
Maolong was founded in null, originating in Beijing, Beijing, primarily in the Other field.
What is the signature product of Maolong?
Its signature product is Cloisonné (Jingtailan). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: