Ma Yuxing
Time-Honored BrandMa Yuxing · Henan · Founded 1851
Ma Yuxing is a traditional Henan food brand renowned for its halal delicacies, especially the iconic Tongzi Chicken. With a legacy dating back to 1851, it preserves century-old techniques and embodies the culinary culture of the Central Plains.
Brand Story
Originating in Kaifeng, Henan, Ma Yuxing traces its roots to the Qing Dynasty. In the Xianfeng era (1851-1861), founder Ma Yongcen opened a deli specializing in halal braised meats. His meticulous ingredient selection and unique craftsmanship produced Tongzi Chicken with golden skin and tender meat, quickly earning acclaim. The name 'Ma Yuxing' combines the founder's surname 'Ma', 'Yu' (Henan's abbreviation), and 'Xing' (prosperity), symbolizing the region's flourishing. Through generations, Ma Yuxing blended halal dietary traditions with Central Plains cooking, becoming a local culinary icon. During the Republic era (1912-1949), the brand expanded, reaching nearby regions. Ma Yuxing is not just a flavor but a carrier of Hui culinary culture and Henan folk memories, a vital symbol of Central Plains gastronomy.
“[待核]”
Signature Products
Made from premium hens, braised with a unique technique, featuring crispy skin, tender meat, and a savory aroma. A signature delicacy (approx. 50-80 RMB per chicken).
Cured using traditional halal methods, with firm texture and rich five-spice flavor. A classic accompaniment to meals or drinks (approx. 60-100 RMB per jin).
Rich in savory sauce, glossy red in color, and mellow in taste, showcasing Henan-style braising (approx. 40-70 RMB per duck).
Stores & Addresses
Located in: Henan（河南）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Ma Yuxing's craft merges halal dietary standards with Central Plains braising techniques, emphasizing ingredient quality and precise heat control, pursuing 'clean, fresh, aromatic, and tender' flavors. Its process reflects the Hui culture's pursuit of purity and refinement, serving as a living heritage of Henan's local food culture.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Ma Yuxing founded?
Ma Yuxing was founded in 1851, originating in Henan, Henan, primarily in the Food & Beverage field.
What is the signature product of Ma Yuxing?
Its signature product is Tongzi Chicken. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: