Meijiejing
Time-Honored BrandMeijiejing · Shanghai · Founded
Meijiejing, a classic Chinese daily chemical brand, is renowned for its skincare and oral care products, carrying the memories of generations. With a legacy rooted in the mid-20th century, it symbolizes the growth of China's daily chemical industry and the pursuit of beauty and cleanliness.
Brand Story
Meijiejing was born in the mid-20th century, though the exact year has not been officially confirmed. Its development is closely intertwined with the growth of China's daily chemical industry. During the planned economy era, as a key brand under Shanghai Jahwa, Meijiejing quickly became a national brand thanks to its high-quality products and extensive distribution channels. After the reform and opening-up, Meijiejing experienced ups and downs through joint ventures and buybacks, but it always adhered to quality and continued to innovate. The brand name, meaning 'beauty plus cleanliness,' reflects a wish for consumers' well-being. Meijiejing is not just a brand; it is a microcosm of China's modern daily chemical industry, carrying profound cultural significance and national sentiment.
“Meijiejing, beauty plus cleanliness”
Signature Products
A classic moisturizing face cream enriched with tremella and pearl extracts, providing hydration without greasiness. (10-30 CNY)
A national hand cream with a gentle texture, deeply nourishing and suitable for daily use. (5-20 CNY)
Freshens breath and effectively prevents cavities, a trusted oral care choice for generations. (5-15 CNY)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Meijiejing's production techniques blend traditional daily chemical craftsmanship with modern technology, emphasizing the selection of raw materials and formula optimization. The brand prioritizes gentleness, safety, and efficacy, reflecting the Chinese daily chemical industry's pursuit of quality. Its product design is simple and practical, mirroring Chinese consumers' aesthetic and pragmatic culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Meijiejing founded?
Meijiejing was founded in null, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Meijiejing?
Its signature product is Meijiejing Tremella and Pearl Cream. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: