Mingrui
Time-Honored BrandMingrui · Guangdong · Founded
Mingrui, a prestigious Chaozhou embroidery brand from Guangdong, China, inherits a millennium-old craft. Blending traditional techniques with modern fashion, it showcases the beauty of Chinese culture through exquisite needlework.
Brand Story
Mingrui originates from Chaozhou, Guangdong, where embroidery has a rich history dating back to the Tang Dynasty (618-907 AD) and flourished during the Ming and Qing dynasties (1368-1911). The founding family has practiced embroidery for generations, accumulating profound skills. In the mid-20th century, a family descendant combined traditional Chaozhou embroidery with modern design, establishing the Mingrui brand to bring this art to the world. The name 'Mingrui' signifies 'renowned worldwide and auspicious clouds,' symbolizing excellence and good fortune. Mingrui's works are celebrated for their delicate stitching and vibrant colors, particularly traditional motifs like dragons, phoenixes, and flowers, which are treasured by collectors globally. The brand not only preserves the essence of Chaozhou embroidery but also innovatively applies it to haute couture, revitalizing this ancient craft. Each piece embodies the artisans' dedication and reflects the profound heritage of Chinese culture and the spirit of craftsmanship.
“Oriental Art at the Needle's Tip”
Signature Products
Hand-embroidered with dragons and phoenixes, symbolizing a blissful marriage. A treasured piece for traditional weddings. (¥10,000-¥50,000)
Featuring landscapes, flowers, and birds with varied stitching and a three-dimensional effect. Ideal for home decoration. (¥5,000-¥30,000)
Small and exquisite with fine embroidery, blending tradition and modernity. A fashionable accessory choice. (¥2,000-¥8,000)
Stores & Addresses
Located in: Guangdong（广东）
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Cultural Note
Mingrui upholds the tradition of Chaozhou embroidery, a significant branch of Yue embroidery, one of China's four famous embroidery styles. It features gold and velvet threads with intricate techniques such as padding, floating, combining, and appliqué. The brand insists on hand embroidery, safeguarding this intangible cultural heritage, and trains young embroiderers to ensure the craft's continuity.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Mingrui founded?
Mingrui was founded in null, originating in Guangdong, Guangdong, primarily in the Other field.
What is the signature product of Mingrui?
Its signature product is Chaozhou Embroidered Dragon-Phoenix Wedding Gown. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: