Nü'er Hong
Time-Honored BrandNü'er Hong · Zhejiang · Founded 304
Nü'er Hong is a renowned traditional rice wine from Shaoxing, Zhejiang, with a history dating back to 304 AD. Brewed from glutinous rice, it features an amber hue and a mellow, sweet taste. Symbolizing joy and good fortune, it is deeply rooted in Jiangnan wedding customs and represents the essence of Chinese time-honored craftsmanship.
Brand Story
Nü'er Hong, or 'Daughter's Red Wine,' traces its origins to 304 AD during the Western Jin dynasty, as recorded in Ji Han's 'Nanfang Caomu Zhuang' (Plants of the South). By 1131 AD, during the Southern Song dynasty, Shaoxing's brewing industry flourished, and Nü'er Hong became an integral part of local wedding traditions. Legend has it that a tailor in Shaoxing, longing for a child, buried a jar of rice wine under an osmanthus tree upon his daughter's birth. When she married years later, he unearthed the wine for the wedding feast. Its rich aroma and exquisite taste won universal praise, and the wine was aptly named 'Nü'er Hong.' This custom has been passed down for over a millennium in the Jiangnan region, symbolizing family joy and blessings. More than just a wine, Nü'er Hong embodies the continuity of life and familial bonds in Jiangnan culture. Its brewing techniques, handed down through generations, reflect the craftsmanship and cultural heritage of a Chinese time-honored brand.
“Nü'er Hong: An Aroma That Cannot Be Hidden”
Signature Products
Amber-colored with a soft, smooth texture and a sweet aroma of glutinous rice. Ideal for everyday meals. (50-100 RMB)
Full-bodied with a rich fragrance and a long, lingering finish. A popular choice for wedding and birthday banquets. (100-200 RMB)
Distinct aged aroma with a silky, mellow taste. Highly collectible and perfect for special occasions. (300-500 RMB)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
The brewing of Nü'er Hong follows ancient methods, using high-quality glutinous rice and water from Jianhu Lake. The process involves soaking, steaming, fermenting, pressing, and pasteurizing, followed by years of aging. The resulting wine is clear with an orange hue, sweet and mellow in taste, and rich in both nutrition and flavor. In Jiangnan culture, Nü'er Hong represents family completeness and happiness, serving as a core element in wedding ceremonies and reflecting the profound heritage of traditional Chinese wine culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Nü'er Hong founded?
Nü'er Hong was founded in 304, originating in Zhejiang, Zhejiang, primarily in the Liquor & Spirits field.
What is the signature product of Nü'er Hong?
Its signature product is Nü'er Hong Classic 3-Year Aged. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: