Nansongge
Time-Honored BrandNansongge · Zhejiang · Founded
Nansongge, a time-honored brand from Zhejiang, revives the celadon craftsmanship of the Southern Song Dynasty. Blending classical elegance with modern design, it creates timeless pieces that embody the refined aesthetics of ancient China.
Brand Story
Nansongge originates from Longquan, Zhejiang, a name inspired by the imperial kilns of the Southern Song Dynasty. In 1127, as the Song court moved south, northern potters rekindled kilns in Longquan, giving rise to the distinctive Southern Song celadon style. The founder, deeply influenced by this heritage, dedicated decades to reviving the lost craft. He visited ancient kiln sites, collected shards, and meticulously studied clay and glaze formulas, eventually recreating the legendary fenqing (powder blue) and meizi qing (plum green) glazes. Named to honor the spirit of Southern Song artisans, the brand embodies both inheritance and innovation, bridging ancient aesthetics with contemporary life.
“[待核]”
Signature Products
Featuring the warm, jade-like fenqing glaze and minimalist design, perfect for daily tea enjoyment. (800-2000 RMB)
With a verdant plum-green glaze and elegant silhouette, it adds a touch of Southern Song charm to any space. (1500-5000 RMB)
Modeled after the Southern Song li-style burner, its naturally crackled glaze exudes rustic Zen when incense burns. (500-1200 RMB)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Nansongge inherits the celadon techniques of the Longquan kilns, emphasizing harmony between glaze and form. Using traditional dragon kilns and wood firing, it pursues an ice-like, jade-like texture. Each piece is handcrafted, unique, and reflects the minimalist aesthetics and artisan spirit of the Song Dynasty.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Nansongge founded?
Nansongge was founded in null, originating in Zhejiang, Zhejiang, primarily in the Other field.
What is the signature product of Nansongge?
Its signature product is Fenqing Glaze Tea Set. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: