Niulanshan
Time-Honored BrandNiulanshan · Beijing · Founded
Niulanshan, a renowned Chinese liquor brand from Beijing, is celebrated for its Erguotou craftsmanship and authentic Beijing flavor. As a representative of northern baijiu, it embodies the city's rich culinary culture and the straightforward, hearty character of its people.
Brand Story
Niulanshan Distillery is located in Niulanshan Town, Shunyi District, Beijing, with a brewing history dating back to the Qing Dynasty. According to the Shunyi County Annals, the region's liquor-making began in the late Ming and early Qing dynasties, and by the Kangxi era, it had grown into a significant northern brewing center, thanks to its sweet water and abundant grain. The Erguotou technique, originating from Beijing's Qing-era distilleries, employs a 'cut-head-and-tail' distillation method to ensure purity and richness. During the Republic era, renowned workshops like Fushengcheng and Kuishenghao flourished. In 1952, the Niulanshan Distillery was established through public-private partnership, blending ancient methods with modern technology, making it a symbol of Beijing's liquor culture. Its crisp, refreshing taste has made it a beloved staple in Beijing's culinary life.
“Niulanshan, the Authentic Taste of Beijing”
Signature Products
Light-aroma baijiu with a crisp, bold taste, a staple on Beijing dining tables. (15-30 RMB/bottle)
Aged in cellars for years, this full-bodied liquor offers a long, lingering finish, ideal for banquets and collection. (100-300 RMB/bottle)
A premium series blended with aged liquors, boasting a rich aroma and distinguished quality. (500-1000 RMB/bottle)
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
The brewing technique of Niulanshan Erguotou is recognized as a Beijing intangible cultural heritage. Its 'cut-head-and-tail' process preserves the essence of traditional distillation. The distillery adheres to solid-state fermentation using sorghum and wheat, employing the traditional Laowuzeng method with separate steaming and boiling to ensure purity. Niulanshan is not just a beverage but a carrier of Beijing's culture, reflecting the straightforward and generous nature of its people.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Niulanshan founded?
Niulanshan was founded in null, originating in Beijing, Beijing, primarily in the Liquor & Spirits field.
What is the signature product of Niulanshan?
Its signature product is Niulanshan Erguotou (Classic Green Bottle). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: