Peili
Time-Honored BrandPeili · Shanghai · Founded
Peili is a time-honored Shanghai food brand renowned for its traditional pastries, especially Suzhou-style mooncakes and crispy snacks. With roots tracing back to the early 20th century, it embodies the city's rich culinary heritage and continues to delight consumers with authentic flavors.
Brand Story
Peili originated in Shanghai, with a history that can be traced back to the early 20th century, though the exact founding year has yet to be officially confirmed. Historical records show that after Shanghai opened as a port, Chinese and Western cultures merged, and the food industry flourished. It was in this context that Peili emerged. The brand became known for its finely crafted, authentic pastries, particularly Suzhou-style mooncakes and traditional crispy snacks. During the Republican era, Peili's pastries were beloved by Shanghai residents and became a representative of the city's tea-time culture. However, due to historical changes, much of Peili's early documentation has been lost, and key figures and development details remain to be verified. After the founding of the People's Republic of China, Peili went through stages such as public-private partnership, continuing to pass down traditional techniques. Today, as a member of Shanghai's time-honored brands, Peili carries the city's memories, and its products still retain traditional flavors, winning the favor of consumers.
Signature Products
Crispy flaky crust with rich fillings, available in classic flavors like red bean paste and five-nut. (10-30 RMB per piece)
A perfect balance of savory and sweet, with a hint of seaweed aroma, a specialty tea snack in Shanghai. (15-25 RMB per box)
Delicate jujube paste with crunchy pine nuts, offering a rich layering of textures. (20-40 RMB per box)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Peili's pastry-making techniques inherit traditional handcraft methods, with a focus on ingredient selection and precise heat control, reflecting the refined food culture of the Jiangnan region. Its products are not just food but also part of Shanghai's folk customs and festive culture, such as mooncakes for the Mid-Autumn Festival and New Year cakes for the Spring Festival. Peili adheres to traditional recipes, preserving the old Shanghai flavor, and holds reference value for studying modern Shanghai's food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Peili founded?
Peili was founded in null, originating in Shanghai, Shanghai, primarily in the Food & Beverage field.
What is the signature product of Peili?
Its signature product is Suzhou-style Mooncake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: