Pengzu
Time-Honored BrandPengzu · Sichuan · Founded
Originating from Sichuan, Pengzu is a liquor brand steeped in the health and longevity culture of the legendary sage Pengzu. It upholds ancient brewing techniques and advocates for mindful drinking, blending tradition with wellness in every sip.
Brand Story
Pengzu, a legendary figure said to have lived for 800 years, left a profound legacy of health and longevity culture that has thrived for millennia in Pengshan, Sichuan. The brand Pengzu draws its essence from this rich heritage. Historical records, including the Shiji (Records of the Grand Historian), describe Pengzu as a descendant of Zhuanxu, renowned for his mastery of nourishing life. His dietary philosophy emphasized the harmony of flavors and the unity of food and medicine. Pengzu Liquor (company name to be verified) embodies this cultural core, merging traditional brewing craftsmanship with wellness principles to create a range of spirits. While the brand's exact founding year is not documented, Pengzu culture dates back to the pre-Qin period (c. 2000 BCE), flourished during the Han and Tang dynasties (618–907 CE), and became a symbol of health cultivation by the Ming and Qing dynasties (1368–1911 CE). The brand aims to carry forward this cultural treasure, allowing modern drinkers to savor the wisdom of millennia with every glass.
“Savor Pengzu Wine, Embrace the Path to Longevity”
Signature Products
Crafted from premium sorghum and wheat, infused with medicinal and edible ingredients such as goji berries and Polygonatum. Rich and mellow in taste, it offers health benefits. (100–300 RMB)
Produced using traditional solid-state fermentation and aged for years in cellars. Full-bodied with a pronounced cellar aroma and a lingering finish. (200–500 RMB)
An affordable option with a smooth, sweet, and refreshing taste, ideal for everyday consumption. Reflects the accessibility of Pengzu's wellness culture. (50–150 RMB)
Stores & Addresses
Located in: Sichuan（四川）
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Cultural Note
At the heart of Pengzu culture are 'food nourishment' and 'vital energy cultivation,' emphasizing moderation in diet and regularity in daily life. The brand's brewing process adheres to ancient methods, prioritizing the natural harmony of ingredients and fermentation. Wellness principles are woven into the very design of the spirits, advocating for moderate drinking and a healthy lifestyle.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Pengzu founded?
Pengzu was founded in null, originating in Sichuan, Sichuan, primarily in the Liquor & Spirits field.
What is the signature product of Pengzu?
Its signature product is Pengzu Health Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: