Pinxiangzhai
Time-Honored BrandPinxiangzhai · Jiangxi · Founded
A time-honored Jiangxi food brand, Pinxiangzhai is renowned for its traditional pastry craftsmanship. With a history tracing back to the Qing Dynasty, it embodies the rich culinary heritage of the Ganpo region, offering delicacies like osmanthus cake and crispy rice candy.
Brand Story
Pinxiangzhai, a time-honored brand from Jiangxi, was founded in a year yet to be officially verified. According to local chronicles and folklore, its pastry-making techniques can be traced back to the Qing Dynasty (c. 1644-1912), when local artisans established the craft, known for meticulous handwork and premium ingredients. Though historical records do not specify the founder, the skills passed down through generations reflect the profound culinary culture of Jiangxi. The name 'Pinxiangzhai' conveys the essence of savoring fragrance and crafting with devotion, embodying the nostalgia of Jiangxi people for traditional delicacies. Its products were once staples at gentry banquets and festive rituals, witnessing the evolution of local customs. Today, Pinxiangzhai continues to uphold ancient methods, serving as a living memory of Jiangxi's food culture.
“[待核]”
Signature Products
Made with glutinous rice flour and osmanthus honey, it is fragrant, soft, and sweet without being cloying. (20-50 RMB/box)
A savory-sweet pastry with rich scallion aroma, crispy and crumbly, perfect as a traditional tea snack. (15-40 RMB/bag)
Crafted from glutinous rice and maltose, it is crispy, sweet, and melts in your mouth. (10-30 RMB/bag)
Stores & Addresses
Located in: Jiangxi（江西）
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Cultural Note
Pinxiangzhai adheres to traditional handmade techniques, using local ingredients such as glutinous rice, sesame, and osmanthus. The process involves soaking, grinding, steaming, and baking, with meticulous attention to heat and proportions. This craftsmanship embodies the agricultural culture of the Ganpo region, closely tied to festivals and weddings, epitomizing Jiangxi's culinary heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Pinxiangzhai founded?
Pinxiangzhai was founded in null, originating in Jiangxi, Jiangxi, primarily in the Food & Beverage field.
What is the signature product of Pinxiangzhai?
Its signature product is Osmanthus Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: