Pulou
Time-Honored BrandPulou · Jiangsu · Founded
Pulou is a traditional food brand from Huai'an, Jiangsu, renowned for its handmade pastry craftsmanship. With roots tracing back to the Ming and Qing dynasties, it embodies the rich culinary heritage of this canal city, blending northern and southern flavors in every bite.
Brand Story
Pulou's origins date back to the Ming and Qing dynasties in Huai'an, Jiangsu, a key hub along the Grand Canal where merchants from north and south gathered, fostering a rich culinary exchange. According to local gazetteers, during the Daoguang reign (1821-1850) of the Qing Dynasty, Pulou began as a small tea house shop known for its traditional pastries. The founder, a Master Wang (name to be verified), inherited Suzhou-style pastry techniques and integrated them with Huaiyang flavors, creating distinctive tea snacks. His pastries, made with carefully selected ingredients and meticulous craftsmanship, became beloved by locals and eventually essential gifts for festivals and weddings. During the Republican era, Pulou pastries were exhibited as a local specialty (to be verified), further boosting its reputation. Through generations, Pulou has upheld handmade methods and ancient recipes, becoming a living testament to Huai'an's food culture.
Signature Products
Golden, thread-thin fried dough sticks, crispy and savory-sweet, a classic tea accompaniment. (20-40 RMB/box)
Old-fashioned pastries with a sugar coating and fluffy interior, sweet but not cloying. (15-30 RMB/bag)
Fried dough twists made with sesame oil, aromatic and richly textured. (25-45 RMB/box)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Pulou's pastry-making follows traditional handcraft, from kneading and proofing to frying and glazing, each step demanding precision. The techniques blend northern and southern styles, reflecting Huai'an's identity as a canal city where diverse culinary traditions converge. The brand insists on using local ingredients, such as Huai'an sesame and flour, to preserve authentic flavors.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Pulou founded?
Pulou was founded in null, originating in Jiangsu, Jiangsu, primarily in the Food & Beverage field.
What is the signature product of Pulou?
Its signature product is Pulou Tea Snacks (Cha San). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: