Qian
Time-Honored BrandQian · Jiangsu · Founded
Qian is a time-honored food brand from Jiangsu, renowned for its traditional Jiangnan flavors and rich historical heritage. With roots dating back to the Qing Dynasty, it has been crafting exquisite pastries and delicacies that embody the essence of southern Chinese culinary culture.
Brand Story
Qian, originating from Jiangsu, is a time-honored Chinese food brand with a history tracing back to the Qing Dynasty. According to local chronicles, the brand began as a purveyor of traditional pastries, gaining fame across the Jiangnan region for its exquisite craftsmanship and unique recipes. The founder, whose name awaits verification, upheld the philosophy of 'honesty in business, quality for success,' selecting premium local ingredients and employing Suzhou-style pastry techniques to create soft, sweet treats beloved by the people. Through generations, Qian has blended northern and southern flavors, innovating while preserving tradition. Its products became favored gifts for festivals and celebrations, embodying the essence of Jiangnan culinary culture. Despite wars and upheavals in modern times, Qian has steadfastly maintained its traditional methods, surviving to this day. Its story is not just a history of food but a microcosm of Jiangnan folk customs and commercial culture, reflecting the resilience and innovation of China's time-honored brands.
Signature Products
Flaky crust with rich fillings, balanced sweet and savory, handmade traditionally, essential for Mid-Autumn Festival. (50-150 RMB/box)
Cake infused with osmanthus flowers, delicately sweet and soft, carrying the autumn aroma of Jiangnan. (20-60 RMB/box)
Made with local Shelduck, rich savory sauce, firm texture, unique flavor. (80-200 RMB/piece)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Qian's craftsmanship preserves traditional Jiangnan food-making techniques, emphasizing natural flavors and meticulous handwork. Its pastry-making methods blend Suzhou and Anhui styles, reflecting the refinement and inclusiveness of Jiangnan cuisine. The brand adheres to ancient methods, with some steps still done by hand to retain authentic tastes.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Qian founded?
Qian was founded in null, originating in Jiangsu, Jiangsu, primarily in the Food & Beverage field.
What is the signature product of Qian?
Its signature product is Suzhou-style Mooncake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: