Qianbei Loushan
Time-Honored BrandQianbei Loushan · Guizhou · Founded
Rooted in the culinary heritage of Loushan Pass in Zunyi, Guizhou, Qianbei Loushan brings the authentic flavors of northern Guizhou to modern dining. With a focus on sour, spicy, fresh, and savory tastes, the brand celebrates the region's diverse ethnic food culture and its historical significance as a red tourism landmark.
Brand Story
Qianbei Loushan, named after the historic Loushan Pass in Zunyi, Guizhou, has long been a strategic gateway between Sichuan and Guizhou. During the Ming Dynasty (1573-1620), local chieftain Yang Yinglong built fortifications here, and after the pacification campaign, the area became a key town. In the Qing Dynasty (1723-1735), the region's culinary culture evolved through the blending of Han, Miao, and Gelao traditions, characterized by sour, spicy, fresh, and savory flavors. During the Republic era (1912-1949), street vendors sold local specialties like mutton noodles and tofu pudding noodles, though without established brands. In 1935, the Red Army passed through Loushan Pass, and Mao Zedong's poem 'Remembering the Beauty of Qin'e: Loushan Pass' brought it fame, adding a red revolutionary chapter to the local food culture. Today, Qianbei Loushan revives these traditional flavors in a modern dining format, preserving the region's historical memory and heroic spirit.
“Savor Loushan, Inherit Qianbei”
Signature Products
Made with Qianbei black goat, this dish features a savory broth and tender meat, served with pickled vegetables and roasted chili for a tangy, spicy kick. (15-25 RMB per bowl)
Handmade noodles topped with silky tofu pudding, served with a dipping sauce of minced meat, peanuts, and chili. Rich in bean flavor and smooth in texture. (12-20 RMB per bowl)
Local free-range chicken braised in a secret sauce, resulting in firm meat with a savory, slightly spicy glaze that leaves a lingering aftertaste. (48-68 RMB per serving)
Stores & Addresses
Located in: Guizhou（贵州）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
The culinary culture of Qianbei Loushan is deeply rooted in the Zunyi region, blending the cooking wisdom of Han, Miao, and Gelao peoples. Sour and spicy flavors dominate, with techniques like fermentation and pickling, as seen in pickled vegetables and fermented chili. The cuisine emphasizes precise heat control and seasoning, highlighting the natural taste of ingredients, reflecting the wisdom of mountain farming life. As a red cultural landmark, Loushan Pass adds historical depth, making food a living carrier of regional culture.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Qianbei Loushan founded?
Qianbei Loushan was founded in null, originating in Guizhou, Guizhou, primarily in the Dining field.
What is the signature product of Qianbei Loushan?
Its signature product is Loushan Mutton Noodles. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: