Qianchang
Time-Honored BrandQianchang · Zhejiang · Founded
Qianchang, a renowned Chinese time-honored brand from Zhejiang, is celebrated for its traditional Huangjiu (yellow wine). With a history steeped in ancient brewing techniques, Qianchang produces rich, mellow wines that embody the essence of Jiangnan's craftsmanship and cultural heritage.
Brand Story
Qianchang, originating from Zhejiang, derives its name from the auspicious phrase 'Qianyuan Hengtong, Changsheng Bufu,' symbolizing prosperity and enduring success. Legend has it that the brand was established during the Qing Dynasty, though the exact year remains unrecorded. The founder, whose name is yet to be verified, settled in the Shaoxing area, drawing water from Jianhu Lake and using glutinous rice and wheat starter as ingredients. Following ancient methods, he crafted a mellow and sweet Huangjiu. Adhering to the philosophy of 'integrity first, quality foremost,' Qianchang has passed down its brewing expertise through generations. Its techniques blend the elegance of the Jiangnan water towns with meticulous craftsmanship, making it a significant representative of Zhejiang's wine culture. Qianchang Huangjiu, with its clear amber hue, fragrant aroma, and smooth taste, is cherished by locals and has gradually gained popularity both domestically and internationally. The brand has witnessed the rise and fall of Zhejiang's brewing industry, carrying profound folk memories and shining as a gem in Chinese wine culture.
“[待核]”
Signature Products
Brewed with premium glutinous rice and Jianhu Lake water, aged for five years, offering a rich and mellow taste with a lingering finish. (50-100 RMB per bottle)
Aged for ten years, this wine has a full body and fragrant aroma, making it an excellent choice for banquets. (150-300 RMB per bottle)
A sweet type of Huangjiu made from glutinous rice and wine starter, sweet and refreshing, perfect for pairing with meals. (80-150 RMB per bottle)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Qianchang adheres to traditional Huangjiu brewing techniques, including soaking rice, steaming, fermenting in vats, raking, pressing, and sterilizing the wine. It emphasizes the natural regulation of the microbial fermentation environment, reflecting the brewing wisdom of the Jiangnan water towns. Its techniques are in the same lineage as Shaoxing Huangjiu, making it a representative of the Zhejiang-style Huangjiu and holding significant cultural heritage value.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Qianchang founded?
Qianchang was founded in null, originating in Zhejiang, Zhejiang, primarily in the Liquor & Spirits field.
What is the signature product of Qianchang?
Its signature product is Qianchang Five-Year Aged Huangjiu. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: