Qiao Jia Zha
Time-Honored BrandQiao Jia Zha · Shanghai · Founded
Qiao Jia Zha, a renowned Shanghai brand, is celebrated for its traditional rice cakes and pastries, embodying the culinary heritage of the Jiangnan region. With a history dating back to the late Qing Dynasty, it remains a beloved name for authentic local flavors.
Brand Story
Qiao Jia Zha is a famous Shanghai pastry shop whose history can be traced back to the late Qing Dynasty and early Republic of China. According to legend, during the Xuantong period (1909-1911), a merchant set up a snack stall along Qiaojia Road in Shanghai's old city. Known for quality ingredients and authentic taste, the stall grew into a fixed shop, named after the road 'Qiao Jia Zha'. During the Republic era (1912-1949), Qiao Jia Zha stood out in Shanghai's competitive food scene, especially for its handmade rice cakes, glutinous rice balls, and zongzi. Its techniques blend Suzhou and Shanghai styles, emphasizing the selection of glutinous rice flour and filling preparation, resulting in thin skins, generous fillings, and a soft, sweet texture. Qiao Jia Zha is not only a representative of Shanghai's local flavors but also a witness to the city's modern commercial and culinary evolution, holding a cherished place in the memories of old Shanghai residents. However, exact founding details and early lineage remain unverified due to lack of official records.
“[待核]”
Signature Products
Thin-skinned with generous fillings, chewy but not sticky, available in savory pork and sweet sesame flavors. A classic signature item. (10-20 RMB per serving)
Made primarily from glutinous rice flour, soft and sweet without being cloying. Traditional varieties include red bean cake and strip cake. (5-15 RMB per piece)
Made with premium glutinous rice and fillings, wrapped in fragrant bamboo leaves. Pork zongzi features balanced fat and lean meat, while red bean paste zongzi is smooth and sweet. (8-15 RMB each)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Qiao Jia Zha's pastry-making techniques adhere to traditional handcrafted methods, emphasizing ingredient selection and precise cooking, reflecting the refined culinary culture of the Jiangnan region. Its rice cakes and glutinous rice balls are not only everyday snacks but also appear in festivals and folk activities, carrying the living memories of Shanghai residents. However, the specific lineage of these techniques and their recognition as intangible cultural heritage are yet to be confirmed.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Qiao Jia Zha founded?
Qiao Jia Zha was founded in null, originating in Shanghai, Shanghai, primarily in the Dining field.
What is the signature product of Qiao Jia Zha?
Its signature product is Qiao Jia Zha Tangtuan (Glutinous Rice Balls). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: