Tsingtao Beer
Time-Honored BrandTsingtao Beer · Qingdao · Founded 1903
Founded in 1903, Tsingtao Beer is one of China's oldest and most iconic beer brands, celebrated for its distinctive malt aroma and crisp, refreshing taste. A true symbol of Qingdao, it blends German brewing heritage with local ingredients to create a world-renowned lager.
Brand Story
The origins of Tsingtao Beer date back to 1903 (the 29th year of the Guangxu reign), when British and German merchants jointly established the Germania Brewery in Qingdao, one of China's earliest beer producers. From the outset, the company imported advanced German brewing equipment and techniques, using high-quality barley, hops, and spring water from Laoshan Mountain to craft a uniquely flavorful beer. After the founding of the People's Republic of China in 1949, the brewery was nationalized and renamed Tsingtao Brewery. During the planned economy era, Tsingtao Beer became a state-designated premium beverage and was exported to numerous countries. Following the reform and opening-up, Tsingtao accelerated its growth through technological innovation and brand building, evolving into a globally recognized name. Its brewing process, a fusion of German tradition and Chinese characteristics, emphasizes low-temperature fermentation and extended aging, resulting in a clear body, fine foam, rich malt aroma, and smooth, mellow taste. More than just a drink, Tsingtao Beer carries the memory of China's modern industrial development, witnesses the blend of Eastern and Western cultures, and serves as a symbol of Qingdao and Chinese beer culture.
“Passion for Dreams”
Signature Products
A classic lager with a rich malt aroma and crisp, refreshing taste. Tsingtao's signature product. (5-10 RMB/bottle)
Brewed using sterile membrane filtration to preserve fresh flavor, offering a purer and softer taste. (8-15 RMB/bottle)
A dark beer with notes of roasted malt and coffee, full-bodied with a lingering finish. (10-18 RMB/bottle)
Stores & Addresses
Located in: Qingdao（青岛）
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Cultural Note
Tsingtao Beer's brewing process combines traditional German techniques with Qingdao's high-quality local water, featuring low-temperature fermentation and extended aging, with a strong emphasis on raw material quality and process control. Its unique method has been inscribed on the National Intangible Cultural Heritage list, reflecting a Sino-Western industrial heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Tsingtao Beer founded?
Tsingtao Beer was founded in 1903, originating in Qingdao, Qingdao, primarily in the Liquor & Spirits field.
What is the signature product of Tsingtao Beer?
Its signature product is Tsingtao Classic (1903). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: