Qinghuawu
Time-Honored BrandQinghuawu · Jiangxi · Founded
Qinghuawu, originating from Wuyuan, Jiangxi, is a time-honored Chinese liquor brand with a thousand-year brewing heritage. Known for its elegant aroma and mellow taste, it stands as a gem among China's traditional spirits.
Brand Story
The history of Qinghuawu liquor dates back to the Tang Dynasty (618-907 AD). Qinghua Town in Wuyuan, blessed with crystal-clear spring water, has been an ideal place for brewing since ancient times. During the Song Dynasty (960-1279 AD), the local brewing industry flourished, and the 'Wu liquor' produced here gained fame across the region. In the Ming and Qing dynasties (1368-1911 AD), Qinghuawu was listed as a tribute to the imperial court, and its brewing techniques were passed down through generations. In modern times, the Qinghuawu Distillery has combined traditional methods with modern technology, revitalizing this ancient liquor. The brand name 'Qinghua' derives from the town's name, symbolizing 'elegance and nobility,' reflecting the beauty of Wuyuan's landscapes and the profound cultural heritage of its liquor. Qinghuawu is not only a source of pride for the people of Wuyuan but also a shining pearl in China's liquor culture, carrying a unique memory of history and regional identity.
“Qinghuawu: A thousand years of heritage, a stream of mellow fragrance.”
Signature Products
Made from premium rice and brewed using traditional techniques, this liquor is clear and bright, with a sweet, clean, and refreshing taste. (100-200 RMB)
Crafted from aged base liquor and cellared for years, it boasts a rich aroma and a long, lingering finish, ideal for banquets and collection. (300-500 RMB)
Exquisitely packaged with a mellow taste, this is a perfect gift for friends and family, showcasing local characteristics and cultural charm. (200-400 RMB)
Stores & Addresses
Located in: Jiangxi（江西）
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Cultural Note
The brewing technique of Qinghuawu originated in the Tang Dynasty and has been passed down for over a millennium, integrating the local water, soil, and culture of Wuyuan. The process strictly follows ancient methods, including grain selection, starter making, fermentation, distillation, and aging. Each step embodies the craftsmanship and dedication of the brewers. The liquor is clear and transparent, with an elegant aroma and a mellow taste, offering a unique regional flavor. It is an important part of Wuyuan's intangible cultural heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Qinghuawu founded?
Qinghuawu was founded in null, originating in Jiangxi, Jiangxi, primarily in the Liquor & Spirits field.
What is the signature product of Qinghuawu?
Its signature product is Qinghuawu Classic. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: