Qingshi
Time-Honored BrandQingshi · Qingdao · Founded 1950
Qingshi, a Qingdao-based food brand, is renowned for its calcium milk biscuits, which have been a beloved taste memory for generations. Since 1950, it has been a trusted name in Chinese households, combining traditional baking with modern nutrition.
Brand Story
The story of Qingshi began in the mid-20th century in Qingdao. In 1950, against the backdrop of a newly established People's Republic of China, the Qingdao Food Factory (the predecessor of Qingshi) was founded in the old city area, becoming one of the earliest state-owned food enterprises. Initially, with only a few dozen workers and semi-mechanized equipment, the factory produced basic confectioneries and pastries. In 1959, responding to the national call to improve children's nutrition, Qingshi developed China's first generation of calcium milk biscuits, made from high-quality wheat flour, fresh eggs, fresh milk, and calcium carbonate, scientifically formulated and baked. The biscuits quickly became a staple in Qingdao and across the nation, thanks to their crispy texture, sweet taste, and rich nutrition. After the reform and opening-up, Qingshi continued to honor its classics while introducing advanced production lines and expanding its product range to include crackers, puffed snacks, and chocolates. Qingshi calcium milk biscuits are not just food; they are part of Qingdao's urban memory, witnessing the rise of China's food industry.
“Qingshi, the choice of generations”
Signature Products
The classic version with rich milky flavor, crispy and easy to dissolve, rich in calcium, suitable for children and the elderly. (5-15 RMB per pack)
An upgraded version with more milk and eggs, offering a richer taste, individually wrapped for convenience. (8-20 RMB per pack)
Small, crispy, and sweet with a hint of tang, a nostalgic childhood snack for many born in the 80s and 90s. (3-8 RMB per bag)
Stores & Addresses
Located in: Qingdao（青岛）
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Cultural Note
Qingshi calcium milk biscuits are crafted using traditional baking techniques combined with modern nutritional principles, with a focus on ingredient ratios and heat control. The process emphasizes the thorough blending of flour, eggs, and milk, as well as precise baking temperature and time to ensure crispness and nutrient retention. Qingshi insists on using fresh ingredients and no preservatives, reflecting a commitment to the quality of traditional food.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Qingshi founded?
Qingshi was founded in 1950, originating in Qingdao, Qingdao, primarily in the Food & Beverage field.
What is the signature product of Qingshi?
Its signature product is Qingshi Calcium Milk Biscuits (Classic). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: